These 13 laws are based on an extract from the best selling book “The 22 Immutable Laws of Marketing by Al Ries & Jack Trout”. All 22 laws are useful to know so go read up on them or buy this classic book on marketing. but for now, here are what I believe to be the 13 Most Immutable Laws of marketing …
Category: Sales and Marketing (Page 3 of 4)
Whether you are selling an idea to your manager or a product or service to your prospective client,some common objections are likely to be raised. You will need to deal with these or risk losing the initiative. There are about 7-8 common, typical categories of objections but here are the top three…
When writing an executive summary (sometimes called a management summary) and the most common use of this is in a proposal – most people rely on common sense or intuition to “summarize” the proposal or report. Common sense is helpful however there is a science to writing an effective executive summary. You will know more about this science after reading this article…
By Asad Zaidi
Remember the last time the guy from the web development company came to do a presentation for you and showed you all those wonderful slides about:
-Company profile
-Products and services
-Pricing packages
-Reference customers
-After-sales support
and you had to suffer through his impassioned presentation wondering how many more Powerpoint slides you’d have to endure..?
The smartest organizations know that the way you treat your customers – whether these are internal or external customers – is what sets you apart and differentiates your organization. Companies spend fortunes on training their executives on leadership and management, communication skills and change management. Yet customer service and the critical aspect of customer experience is somehow left to the “technical guys” to worry about. Customer service is not an extension of your offerings; it is in fact the principal offering…
By Asad Zaidi
This is about some common mistakes that most people make in writing proposals. The 3 typical mistakes highlighted in this article are not just commonplace; they are BIG mistakes and can often result in the proposal being rejected or worse, simply ignored.The good news is that with a bit of re-thinking about what constitutes a good proposal, you can produce proposals that create more positive impact…
Delivering effective presentations is a skill that is polished with practice and experience and there are no magic short-cuts. But here are some simple communication strategies that you can easily use to create additional impact in your presentation no matter where you are on the experience curve…
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