People are persuaded to say yes to your product, service, idea, initiative, approach etc based on the quality of your proposition AND a positive impression about you. But how does one ensure this positive impression and enhance personal credibility?…
Category: Sales and Marketing (Page 4 of 4)
As the economic downturn takes center-stage across the world, the selling process has come under scrutiny again like all other business processes. This is a good time to reflect on what selling used to be and how it has changed. The need to overcome buyer resistance and adding real value has never been so keenly felt by sellers..
It takes a lot of space to list all the things one should do to put out a good presentation. but here’s a quicker way to improve: just don’t do these 6 things
In one of his famous books called the Ultimate Sales Machine, author/entrepreneur/salesman Chet Holmes uses a quote (no one knows who said this originally)
“Maturity is when all of your mirrors turn into windows”.
Mr. Holmes goes on to say in his book:
“Most people live their lives surrounded by mirrors, focusing on themselves. They see their feelings, their needs. They think about how they come across to other people and whether or not they will get what they want…”
A great article by Philip Yaffe (a former Wall Street Journal feature writer) on writing, speaking, communication
At first glance mathematics and persuasive communication – writing, and particularly public speaking would seem to have little in common. After all, mathematics is an objective science, whilst speaking involves voice quality, inflection, eye contact, personality, body language, and other subjective components.
However, under the surface they are very similar….
Recent Comments