There are a number of facts about the human brain – our mind – that are not well-known. There are also a number of myths that have been around for a long time and need to be dispelled. Here are some mind facts based on research from neuroscience that can help managers to appreciate how the brain actually works and to use this knowledge to advantage for personal and organizational development.
An extract from a brilliant piece by Hugh McLeod. This article is funny, brilliant and insightful. It seems to be not just a revelation about creativity but a way of thinking about working and living in the real world
1. Ignore everybody.
The more original your idea is, the less good advice other people will be able to give you. You don’t know if your idea is any good the moment it’s created. Neither does anyone else. The most you can hope for is a strong gut feeling that it is.
2. The idea doesn’t have to be big. It just has to be yours.
The sovereignty you have over your work will inspire far more people than the actual content ever will.
Your idea doesn’t have to be big. It just has to be yours alone. The more the idea is yours alone, the more freedom you have to do something really amazing. The more amazing, the more people will click with your idea. The more people click with your idea, the more this little thing of yours will snowball into a big thing…
Based on research work done by Doblin, a subsidiary of Deloitte
Many people equate innovation with the development of new products. But coming up with new products is just one way to innovate. After studying more than 2,000 business innovations throughout history, Doblin discovered that the majority of breakthroughs did not come from technical/engineering inventions or amazing discoveries. Instead, innovations resulted from within a framework of 10 dimensions and now, anyone can use this framework to develop their own innovations…
Walt Disney is known for his imagination and ability to come up with incredibly creative ideas in converting fantasies into realities. His innovation and creativity helped to make Walt Disney a global brand and business organization. His most used method was to look at a topic from different angles including how others particularly audiences would view the idea. This pattern of thinking became known as Brainstorming using the Walt Disney Method and was further developed by Robert Dilts, an expert in Neuro-Linguistic Programmig (NLP)…
Based on an article by Joseph Grenny in the Harvard Business Review
It is not easy to exactly identify how to be creative. Creativity feels like a miracle when it arrives and we may never be able to isolate the variables that generate it. But it is possible to create the conditions to invite it.
Based on an extract from a web article by Toni Newman
Everyone believes they have innovative ideas but the reality is only a small percentage of innovative ideas turn out to be huge successes. The vast majority of these so-called innovative ideas do not succeed because they are actually not that innovative at all. In fact, some research estimates suggest that as many as 80%-90% of these innovative ideas fail. After 20 years of studying thousands of innovative ideas â€“ including the successful, the semi-successful and the downright disastrous â€“ we have reached the conclusion that there are 5 simple secrets to innovative ideas that get BIG results..
Business model innovation is about identifying new ideas to create and deliver additional value to clients. There are many ways ofÂ course but here are the five most common strategies.Â Continue reading