This is an article by Clayton Christenson, a professor at Harvard Business School. Most thought-provoking and powerful…
Editor’s Note: When the members of the class of 2010 entered business school, the economy was strong and their post-graduation ambitions could be limitless. Just a few weeks later, the economy went into a tailspin. They’ve spent the past two years recalibrating their worldview and their definition of success.
The students seem highly aware of how the world has changed (as the sampling of views in this article shows). In the spring, Harvard Business School’s graduating class asked HBS professor Clay Christensen to address them-but not on how to apply his principles and thinking to their post-HBS careers. The students wanted to know how to apply them to their personal lives. He shared with them a set of guidelines that have helped him find meaning in his own life. Though Christensen’s thinking comes from his deep religious faith, we believe that these are strategies anyone can use. And so we asked him to share them with the readers of HBR…
These 13 laws are based on an extract from the best selling book “The 22 Immutable Laws of Marketing by Al Ries & Jack Trout”. All 22 laws are useful to know so go read up on them or buy this classic book on marketing. but for now, here are what I believe to be the 13 Most Immutable Laws of marketing …
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