You have been the company hero, the person everyone comes to when they want to complain about the boss. You listen to their woes, offer advice and accept their gratitude for the wisdom you have dispensed. Sitting at your desk, feet stretched up on the desk, you feel expansive. Work is easy. It’s a good life. You think to yourself “These people love me. I guess it’s only natural. I am after all a natural leader. It’s just a question of time before the company is going to give me the unit manager’s job”.
The next day, the CEO calls you over and tells you you have the unit manager’s job…
These 13 laws are based on an extract from the best selling book “The 22 Immutable Laws of Marketing by Al Ries & Jack Trout”. All 22 laws are useful to know so go read up on them or buy this classic book on marketing. but for now, here are what I believe to be the 13 Most Immutable Laws of marketing …
What is 
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