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How to Make a Brand Name That Sticks: Practical Guide & Actions

Understanding brand name can make an immediate, positive difference for anyone managing a team, launching a project, or growing an organization. In this practical guide from Management Insights, we break down key principles, real-world examples, and straightforward steps you can put into practice right away.

How to Make a Brand Name That Sticks - Management Insights Guide
Management Insights Guide: How to Make a Brand Name That Sticks | mdi.com.pk/management

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The Amazing One Sentence Persuasion Strategy

Understanding one sentence persuasion strategy can make an immediate, positive difference for anyone managing a team, launching a project, or growing an organization. In this practical guide from Management Insights, we break down key principles, real-world examples, and straightforward steps you can put into practice right away.

The Amazing One Sentence Persuasion Strategy - Management Insights Guide
Management Insights Guide: The Amazing One Sentence Persuasion Strategy | mdi.com.pk/management

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Psychology of Flow at Work

For the modern executive, time is not merely a resource; it is the fundamental currency of leadership. Yet, most managers operate in a state of constant fragmentation. To reclaim your productivity, you must master the psychology of flow at work—the state where high-skill meets high-challenge, resulting in effortless, high-leverage execution.

psychology of flow
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Self-Deception: The Leadership Curse

self deceptionThis article is based on the concept of self-deception in the book Leadership and Self Deception by the Arbinger Institute.

I like to conduct this activity in some training courses where I ask the participants to rate themselves as leaders on a scale of 1 to 10. I ask them to write down the score they give to themselves on a piece of paper without showing the score to others. When everyone is done, I ask each individual to tell me their score and then plot this on a line on the board that goes from 1 to 10.  90% of the responses are usually between 7-9. This is people basically saying they’re very good but they hold back just a wee bit to show some humility by not scoring themselves as 10. You may find the odd outlier – a 3 or a 10 – but this is quite rare.

As I point out how all the responses lie within a very narrow zone, the participants start to laugh as they realize that there is a coincidence, a pattern here. I then ask them to do the same exercise but this time imagining how their colleagues would score them. This time, the zone is not 7-9, it is more like 4-6. The question I then ask them is “what is this distance between the 7-9 and 4-6 due to?” The answer of course is self-deception.

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The Third Door

This is one of those articles you simply have to read. Arthur Rosenfeld,  a Tai Chi Master, provides an amazing insight on how sometime it might be better not to rely on our instinctive and primitive emotions. Based on his article in the Huffington Post Blog

Just before Christmas of 2007, almost exactly a year ago, I steered into a Starbucks drive-thru line for a cup of tea on my way to teach a morning tai chi lesson. There were a few cars in line, and I got in behind them. When my turn came I gave my order at the billboard menu and moved up as far as I could while waiting patiently for the cars in front of me to get through the cashier line. While the South Florida weather would probably would have felt tropical to much of the rest of the country, I was a bit chilled and was looking forward to my hot drink.

tai chi

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5 Questions for Building a Great Strategy

Based on an article in Harvard Business Review by Roger Martin

Strategy is sometimes made out to be much more complex than it actually is. This is usually because of too much focus on complex-sounding tools like environmental scans, SWOT analysis, PEST analysis, financial modeling etc. Another issue seems to be that strategy is thought to be about some conceptual and deep into the future stuff.  Building a strategy does not have to be a complex approach. We can simplify strategy by thinking of it as a set of answers to 5 interlinked questions in a specific sequence…

building a strategy

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Mind Facts – What Every Manager Needs to Know

There are a number of facts about the human brain – our mind – that are not well-known. There are also a number of myths that have been around for a long time and need to be dispelled. Here are some mind facts based on research from neuroscience that can help managers to appreciate how the brain actually works and to use this knowledge to advantage for personal and organizational development.

Mind Facts

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