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Based on numerous web articles about Zappos
Online retailer Zappos is at a different level from everyone else when it comes to providing a positive customer experience. A long time ago, Zappos decided that one of its fundamental core values would be to deliver a WOW through service…
In a McKinsey research survey of senior executives, 90 percent of respondents confirmed that customer experience is one of the organization’s top priorities. It’s a priority because the stakes are so high and competition is increasing. Enhanced customer expectations are forcing organizations while reducing cost and complexity for customers interacting with the organization. An interesting research insight is that every 10% increase in customer satisfaction can lead to a 2%-3% increase in revenue…
Whether you are a marketing manager in a multinational, a services manager in a national company or an entrepreneur running a small startup, customer loyalty is like gold dust…
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