An extract from a brilliant piece by Hugh McLeod. This article is funny, brilliant and insightful. It seems to be not just a revelation about creativity but a way of thinking about working and living in the real world
1. Ignore everybody.
The more original your idea is, the less good advice other people will be able to give you. You don’t know if your idea is any good the moment it’s created. Neither does anyone else. The most you can hope for is a strong gut feeling that it is.
2. The idea doesn’t have to be big. It just has to be yours.
The sovereignty you have over your work will inspire far more people than the actual content ever will.
Your idea doesn’t have to be big. It just has to be yours alone. The more the idea is yours alone, the more freedom you have to do something really amazing. The more amazing, the more people will click with your idea. The more people click with your idea, the more this little thing of yours will snowball into a big thing…
Everyone believes they have innovative ideas but the reality is only a small percentage of innovative ideas turn out to be huge successes. The vast majority of these so-called innovative ideas do not succeed because they are actually not that innovative at all. In fact, some research estimates suggest that as many as 80%-90% of these innovative ideas fail. After 20 years of studying thousands of innovative ideas – including the successful, the semi-successful and the downright disastrous – we have reached the conclusion that there are 5 simple secrets to innovative ideas that get BIG results..
Whether it is your business you are trying to change or your life, you need idea generation techniques to come up with new and novel ideas to get different results. Now of course there are hundreds of techniques and approaches. However in my opinion, there are 5 brilliant techniques that are particularly effective. The 5 techniques are listed below and it is important to note that each one of these is a standalone techniques that can suffice on its own or work in combination with each other.
No, creativity is not just about a guru coming out with that earth-shattering idea or product. We are talking here about creativity for ordinary people. How does an ordinary person create difference and innovation in their average day at work or at home? So whether you are an executive, an entrepreneur or a housewife, here are some techniques for you to unleash your creativity…
There are many creativity and innovation tools out there for deployment in the workplace but there is one tool – or rather a brainstorming technique – called SCAMPER that can help you to generate a lot of ideas for development of new products/services and especially for innovating existing products/services…
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