As organizations big and small ponder over their marketing strategy for 2014 and beyond, everyone can do with some inspiration on what strategies to follow, what mindset to adopt and how to do things differently when it comes to engaging prospects and customers. Thinking really hard about your target market and what proposition would add non-linear gains for your clients is what creates marketing differentiation…
Category: Strategy and Planning (Page 2 of 3)
When we ask participants in our business school and entrepreneurship classes what is more important: the business idea versus execution of it, we find that about half vote for the idea and the other half believe it is execution that matters. So is there one correct answer to this question, or does this really depend on the circumstances or situation? You decide…
An extract from an article by Mark Gottfredson, Steve Schaubert and Elizabeth Babcock. The first two are partners at Bain and Company consultants and the authors of the book The Breakthrough Imperative: How the Best Managers Get Outstanding Results. Elizabeth Babcock is president and CEO of the Crittenton Women’s Union, a Boston nonprofit dedicated to moving low-income women and families out of poverty.
From organizations as diverse as non-for-profits, coroprate for-profit companies and public sector entities, great organizations have one thing in common: great managers. These managers, in turn, share four simple management principles that they use to guide organizations from mere mediocrity to stand-out stardom…
What HR functions offer the highest tangible impact in support of the business in terms of growth and profit? This has been a topic of discussion in organizations ever since HR managers started to realize the importance of identifying measurable returns of HR functions and activity. Now, according to a study last year by the world renowned Boston Consulting Group (BCG), the HR function that provides the highest impact is recruiting…
Should you spend precious management time on a business plan or not? This has been the subject of big debates. Good planning can strengthen an organization’s productivity, efficiency and profitability and yet few organizations make the time or effort to do this. Why? Well, there are some fundamental problems organizations face when they start out to make a serious business plan… .
These 13 laws are based on an extract from the best selling book “The 22 Immutable Laws of Marketing by Al Ries & Jack Trout”. All 22 laws are useful to know so go read up on them or buy this classic book on marketing. but for now, here are what I believe to be the 13 Most Immutable Laws of marketing …
An article by Chris Ferdinandi published in 2010 that rings really true today as well
Not entirely out of business, of course. But we should put our current way of doing things out of business. Then, we can make way for a newer, awesomer HR. I think the future of human resources is five or six specialized functions (there may be overlap with a few of these)…
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