Article contributed by Grant Polachek
Launching a brand can be thrilling and essential to building a thriving business, but one key element in making that journey successful is creating an unforgettable brand introduction with the perfect name. A powerful name can leave lasting impressions, stir emotions, and shape consumer perception. This article explores their significance, effective startup strategies that leverage digital age influences, testing/evaluating procedures, and visual elements’ role in reinforcing brand name recognition.
Exploring Brand Name Power
“Judge a man by his questions rather than by his answers.” ― Voltaire
As an executive, a business manager or entrepreneur, one of the skills that determine your success is your ability to negotiate. Whether you are negotiating on price, on value, on which idea to implement or you are negotiating to reach a compromise on a difficult issue, it is easy to forget key principles of negotiation in the heat of the moment or in your desire to close the process.
Whether you are a marketing manager in a multinational, a services manager in a national company or an entrepreneur running a small startup, customer loyalty is like gold dust…
This article is based on the work of an advertising executive called Maxwell Sackheim, a creative thinker who challenged every ad, every copy and message to ensure he would get the best results possible. Let’s say you are creating an ad or writing a message about a golf product to people who play golf. You cannot assume that just because the topic is of interest to them, they will read and act on your message. You have to provoke, to challenge, to compel the readers…
One of the mood states that Dale Carnegie thought was particularly important in a presentation was enthusiasm. In one class he held in Philadelphia, a young insurance salesman named Frank Bettger was mumbling his way through an impromptu talk. Carnegie interrupted him and said “Mr. Bettger, are you interested in what you are saying?”. Mr. Bettger replied “Yes, of course I am.” Carnegie then responded by saying “Well then, why don’t you talk with a little enthusiasm? How do you expect your audience to be interested if you don’t put some life into what you are saying?”
People buy from you means they will only buy from you if they like you. This assessment of you comes before they buy what you have to offer: ideas, recommendations, products, services etc. Irrespective of the situation you are in – professional, business, social – you have to sell yourself to get to first base with anyone…
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