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An extract based on the One Sentence Persuasion Principle by Blair Warren
The first question to ask is whether it is even possible to have a one sentence persuasion strategy. How can it be that it is possible to capture and communicate anything of value about persuasion in just one sentence? This article proves that not only is this possible, it is an extremely powerful tool…
If you are someone who feels nervous before presentations, you are not alone. Presentation nervousness is very human and almost everyone with the exception of very experienced public speakers has a degree of anxiety before starting a presentation. But it is also true than unless you manage your nervousness, your anxiety will take over and show. No audience will ever be impressed by a nervous presenter no matter how great your content is….
You are having a conversation with your team and someone asks a question about the best way forward. You honestly don’t have a clue. Or you might be a trainer and one of the participants asks a tough question and you simply don’t know the answer. What do you say in such a situation? Do you blurt out some vague generalities in the hope that this might do the trick or do you own up to the fact when you don’t know the answer?
My older son who is about to turn 18 loves driving my car. Some weeks ago, we had gone out for dinner and as I was paying the bill, he asked if he could bring the car over from the car park as that would save me a long walk. I hesitated a bit because we were in a very crowded place with a lot of traffic around but I knew he wanted to drive so I said yes. 15 minutes passed and just as I was getting worried, he walked over to me, looking very sheepish, and said he had banged someone else’s car and the car driver was wanting to see me. I started to feel irritated at this unnecessary complication and was getting ready to give my son a lecture. Just then, the car driver whose car had been damaged came over with a broad smile and a warm handshake. The first thing he said to me was “It’s OK – don’t be tough on your son. Anyway, it’s just a small scratch.” Now that was unexpected…
No matter who you are, where you work and what you do, it is possible to become an amazing communicator in a short period of time using three simple secrets. These are proven techniques that can significantly enhance the impact you have on others but it is important to a) remember to start using these techniques consciously and consistently and b) to use these in a particular sequence. Try these techniques and you will be blown away by the effect these have on your day to day interactions with people.
So much has been written about how to present effectively in hundreds of books and articles that it becomes difficult sometime to put together a personal toolkit on how to deliver a presentation. How does one distill the vast body of knowledge about presentation skills into a set of simple rules that can help with every presentation you deliver in the future?
There are some rare individuals who have applied themselves over a long time (usually tens of years of practice) to acquire a particular skill and become a specialist – such as a world-class tennis player, a renowned public speaker. For many of us who have not had the good fortune of finding that one special area from an early age, there are other skills that are easier to acquire to achieve personal success. Here are the 4 skills for success that really matter…
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