Based on an extract from a web article

More effective communication can result if individuals follow a simple principle. This effective communication principle is:

FOCUS ON FEELINGS RATHER THAN ON CONTENT

An effective communicator should be able to avoid getting caught up in the CONTENT of another’s message and get to the FEELINGS behind the message…

What is Content

CONTENT is the “thing” behind the message. Content is the “what” of a message. It is the issue or subject of a message. It is frequently value laden. It can conjure up positive or negative opinions; it can elicit strong or weak emotional reactions. Disagreements and arguments frequently are centered around the CONTENT of messages. Being right or wrong are CONTENT expressions. Winning or losing is the outcome of content-focused communication. Hurt or bad feelings can arise as a result of content-oriented communication. Content is important because it involves work issues, finances, jobs, religion, politics, etc.

Over-concentration on CONTENT can lead to interpersonal stagnation and stress. Ignoring CONTENT, however, can lead to confusion and a lack of problem-solving goals with the appropriate corrective action being taken. Clearly a balance is needed.

What are Feelings

FEELINGS are the lifeline to communication. They are the “process” behind the message. They are “how” the message is being communicated. FEELINGS are value-free. There are no right or wrong feelings. There is no ”winning” or “losing” by focusing on feelings. Having one’s feelings understood and respected by another leads to a sense of being respected and cared for by that person. Trust can evolve when we sense that others know how we are feeling.

Focusing on Content in communication has three pitfalls:

1. Parallel Listening:

Parallel listening occurs when a listener ignores the feelings of a speaker, concentrating solely on content. Parallel listening is a “discounting” of the speaker by ignoring feelings being expressed and passing judgment on the content, even when it is relevant to the subject being discussed. Parallel listening typically results in a listener ignoring the feelings behind what is being discussed, thus discouraging and demotivating the speaker.

2.  Jumping to Assumptions

The second pitfall of concentrating on content to the exclusion of feelings is jumping to the assumption that you know what the other is talking about and feeling. Discussing “things” with no effort to clarify  “feelings” can lead to disastrous results..

3.  Competition for the Control of Thinking

The third pitfall of focusing on content is the competition for who is smarter, more intelligent, has more common sense, and knows more facts. People who communicate only at the content level can fall into the “who is best” and “who is right” trap. One-upmanship in communication is often the result of being content oriented. This discounting of the other’s intelligence, knowledge, and common sense can result in alienation, isolation, lack of trust, and lack of respect between people

So What is Effective Communications?

1. Effective Listening

People who focus on the feelings of messages being sent provide others with nonjudgmental acceptance. This helps the others feel listened to, cared about, and understood.

2. Effective Responding

A second positive outcome of “feelings focus” is facilitative responses shared by a person who encourages others to continue communicating openly and trustingly.

3. Productive Problem Solving with Effective Communication

Effective listening and facilitative responses result in a third benefit of focusing on feelings: productive problem solving. Conflicts and immobilization often result not just from disagreement over CONTENT but more importantly, because one or both parties sense that their FEELINGS are being ignored or discounted.