Sales and Marketing
The 3 Big Mistakes in Writing Proposals
By Asad Zaidi This is about some common mistakes that most people make in writing proposals. The 3 typical mistakes highlighted in this article are not just commonplace; they are BIG mistakes and can often result in the proposal being rejected or worse, simply ignored.The good news is that with a bit of re-thinking about [...]
Double your Presentation Impact
Delivering effective presentations is a skill that is polished with practice and experience and there are no magic short-cuts. But here are some simple communication strategies that you can easily use to create additional impact in your presentation no matter where you are on the experience curve…
Persuasion – 3 Key Principles
People are persuaded to say yes to your product, service, idea, initiative, approach etc based on the quality of your proposition AND a positive impression about you. But how does one ensure this positive impression and enhance personal credibility?…
Insights that can change Organizations
Here are some wonderful insights by truly wise people that can change the way organizations and businesses operate: 1- Advertising’s five golden rules (from the audience’s viewpoint) • what’s • in • it • for • me This is true not just in advertising but also in communications, where your communications need to be audience-centered [...]
How Selling has Changed
As the economic downturn takes center-stage across the world, the selling process has come under scrutiny again like all other business processes. This is a good time to reflect on what selling used to be and how it has changed. The need to overcome buyer resistance and adding real value has never been so keenly [...]
Don’t Do This In Your Presentation!
It takes a lot of space to list all the things one should do to put out a good presentation. but here’s a quicker way to improve: just don’t do these 6 things
Seeing Beyond Yourself – from Mirrors to Windows
In one of his famous books called the Ultimate Sales Machine, author/entrepreneur/salesman Chet Holmes uses a quote (no one knows who said this originally) “Maturity is when all of your mirrors turn into windows”. Mr. Holmes goes on to say in his book: “Most people live their lives surrounded by mirrors, focusing on themselves. They [...]
