It is 2014 and times have changed, technology has changed and people have changed. In marketing, some things have changed for sure – and some ideas are as old as the hills but still relevant. For organizations planning their marketing for 2014 and beyond, here are some old and new words of wisdom extracted from quotations and articles and tweets by heavy-hitting marketing gurus…
Category: Sales and Marketing (Page 2 of 4)
As organizations big and small ponder over their marketing strategy for 2014 and beyond, everyone can do with some inspiration on what strategies to follow, what mindset to adopt and how to do things differently when it comes to engaging prospects and customers. Thinking really hard about your target market and what proposition would add non-linear gains for your clients is what creates marketing differentiation…
An extract from a web based article by Anita Campbell
Sooner or later, you will hear the word “brand”. So what exactly is branding and isn’t this something only large companies do? We know how multinationals like Coke, Pepsi, Nike and others spend large amounts of money to constantly remind us in innovative ways about their products. Does branding really matter for a an entrepreneurial start up or a small business…?
When you are writing a proposal to a client or presenting your offerings in front of a prospect, are you addressing the inevitable questions that customers ask -sometimes silent questions – as they read your proposal or listen to your pitch? If you are, you are doing what is called preemption, anticipating their concerns and possible objections and addressing them before these are voiced…
It is a natural urge to want to impress others. After all, isn’t this what we learnt from parents, teachers, mentors etc that we should not be hesitant in trumpeting our achievements. Logic suggests that by impressing others, we will gain some influence with them. But there is a problem with this approach…
For all organizations that have a web presence and rely on their websites and social media assets to help with the growth of their business, it is common knowledge that the web is very crowded and there is a huge amount of competition out there. It is becoming extremely important to find new ways to increase the number of online visitors and enquiries. One new way of thinking that is rapidly becoming the new standard for marketing on the web is called Inbound Marketing.
We sell to people and people are complex. They come in all sizes, flavors and from different backgrounds and culture. However, they all have something in common. It is called the human condition. Here are 4 secrets of selling that once understood can help you to sell more effectively…
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