Communication Skills and Writing
Selling Techniques – 4 Secrets
Selling to people is complex. They come from different backgrounds and culture. However, they all have something in common.Here are 4 secrets of selling
Positioning – The Startup Entrepreneur’s Guide
Positioning – Where did this word come from? In the “The Battle for your Mind”, a book by Al Ries and Jack Trout, the word positioning was used to indicate how companies reach their consumers in the noise of a crowded marketplace…
Motivate People – But How?
Motivate People – But How? An extract from an article in Harvard Business Review by Frederick Herzberg – one of the most popular HBR articles of all time. It provides a really insightful look at all the things organizations do to motivate people without much success…
Cognitive Dissonance Explained
What is cognitive dissonance (something taught in psychology and organizational behavior courses) and why should it matter to you? Well, understanding cognitive dissonance clearly helps to explain quite a number of things about why people behave the way they do. It is also an insight that can help you to persuade those around you more [...]
Communication and Leadership
80% of leadership is about effective communication. When someone says “what a great leader..”, more often than not they are really talking about that person’s ability to convey ideas effectively
Report Writing – Part 2
Report writing is as much a science as it is an art. Building a report will almost always require you to create “clusters” of information in some logical, structured, ordered way. This means taking discrete types of information and arranging this information in separate compartments for easier reading. This deliberate order engages the reader in [...]
Report Writing – Part I
You may need to write a report for readers internal or external to your organization, although you may find that your report will be for someone in higher authority within your organization or for an external organization that supports or funds your organizational programs. People in organizations write reports for a variety of reasons. Reports [...]
