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This is the text of the Commencement address by Steve Jobs, CEO of Apple Computer and of Pixar Animation Studios, delivered on June 12, 2005.
I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I’ve ever gotten to a college graduation. Today I want to tell you three stories from my life. That’s it. No big deal. Just three stories…
I don’t know about you but I have never found it easy to achieve what I set for myself as goals. Along the way, the following kinds of things happen:
Forget it – what seemed like a worthwhile goal last week suddenly doesn’t seem that important anymore – probably because the motivation was temporary
I can’t do it – this is usually the “gee this is tougher than I thought” thought
I’ll do this some other time – you know you need to change but habit kicks in as the usual fallback savior
Here’s a practical strategy for moving forward in the direction of the goal:
As the economic downturn takes center-stage across the world, the selling process has come under scrutiny again like all other business processes. This is a good time to reflect on what selling used to be and how it has changed. The need to overcome buyer resistance and adding real value has never been so keenly felt by sellers..
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