If someone is looking to you for advice, or they want to buy something from you, or they want to seek advice about making a change in their life, it is essentially an effort to improve or enhance their existing situation. The core issue is an emotional need. The actual product itself is just a means to an end; it is not in and of itself the solution. The emotional satisfaction that the product provides, however, is. This is why asking questions is so critical…
Month: January 2009
This blog provides concise summaries of sometimes complex topics related to management, leadership, business, organizational development and personal effectiveness.
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