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An extract from a web based article by Anita Campbell
Sooner or later, you will hear the word “brand”. So what exactly is branding and isn’t this something only large companies do? We know how multinationals like Coke, Pepsi, Nike and others spend large amounts of money to constantly remind us in innovative ways about their products. Does branding really matter for a an entrepreneurial start up or a small business…?
Adult Learning Theory tells us that being an effective educator involves understanding how adults learn best. Andragogy (adult learning) is a theory from the 1970’s by Malcolm Knowles, an American practitioner and theorist of adult education. The theory proposes a set of assumptions about how adults learn. It uses approaches to learning that are problem-based and collaborative and also emphasizes more equality between the teacher and learner…
There are thousands of successful men and women who are where they are today because they once picked up a copy of Think and Grow Rich by Napoleon Hill. The man who then stands up and walks out into the world is a different, a changed man. He becomes someone with the unique knowledge to turn dreams into reality and thoughts into things.
When you are writing a proposal to a client or presenting your offerings in front of a prospect, are you addressing the inevitable questions that customers ask -sometimes silent questions – as they read your proposal or listen to your pitch? If you are, you are doing what is called preemption, anticipating their concerns and possible objections and addressing them before these are voiced…
Based on an article by Jessica Krampe at success.com
As with Abraham Maslow’s hierarchy of needs where to get from one level (survival) to an advanced level (self-actualization), enhancing productivity requires much the same process according to Tamara Myles, author of The Secret to Peak Productivity (AMACOM, February 2014)…
Based on an article by Susan Wojcicki, Google’s Senior Vice President of Advertising in 2011 and now the executive in-charge of YouTube, describing how Google stays innovative year after year.
The greatest innovations are the ones we take for granted, like light bulbs, refrigeration and penicillin. But in a world where the miraculous very quickly becomes common-place, how can a company, especially one as big as Google, maintain a spirit of innovation year after year? How does an organization keep moving forward without getting bogged down in the past? Nurturing a culture and spirit that allows for innovation is the key. Here are eight principles of innovation that Google uses to keep the innovation flame alight…
Executive presence is an intangible quality. People who have this seem in control, relaxed, self-assured. They seem to have a charisma about them – the kind that attracts attention when they enter a room or start to speak. Executive presence is easy to notice but not easy to describe or define. It is a mixture of skills that helps to send the right signals to others. Research has shown that executive presence can be developed and that there is a strong correlation between executive presence and status. Here are some factors and skills that contribute to this presence…
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