This article is based on the work of an advertising executive called Maxwell Sackheim, a creative thinker who challenged every ad, every copy and message to ensure he would get the best results possible. Let’s say you are creating an ad or writing a message about a golf product to people who play golf. You cannot assume that just because the topic is of interest to them, they will read and act on your message. You have to provoke, to challenge, to compel the readers…
Author: Asad Zaidi (Page 16 of 34)
One of the mood states that Dale Carnegie thought was particularly important in a presentation was enthusiasm. In one class he held in Philadelphia, a young insurance salesman named Frank Bettger was mumbling his way through an impromptu talk. Carnegie interrupted him and said “Mr. Bettger, are you interested in what you are saying?”. Mr. Bettger replied “Yes, of course I am.” Carnegie then responded by saying “Well then, why don’t you talk with a little enthusiasm? How do you expect your audience to be interested if you don’t put some life into what you are saying?”
Writing with purpose means that you start your message with a statement of purpose. You explain, right at the outset, why you are writing. You don’t do this at the end just before signing off. You do this if you can in the very first sentence or at the beginning of the introduction. This provides the reader with an immediate understanding of what will be covered in the rest of the document…
People buy from you means they will only buy from you if they like you. This assessment of you comes before they buy what you have to offer: ideas, recommendations, products, services etc. Irrespective of the situation you are in – professional, business, social – you have to sell yourself to get to first base with anyone…
Every one encounters difficult people. In fact, if you think objectively and hard enough, you were probably a difficult person yourself not too long ago! What happened? Were you really angry and hurt? Was it embarrassment or frustration? So when other people go through this difficult series of emotions and seem difficult, here are 7 things for you to remember:
Lean thinking principles essentially consist of a five-step thought process proposed by Womack and Jones in 1996 to guide managers through a process of lean transformation. Lean thinking is equally applicable in manufacturing (enhancing quality and reducing waste), in entrepreneurial startups where being lean and thinking lean are essential for survival and in large enterprises that have grown to the point where they need to re-think processes and client interfaces. Here are the five principles…
This piece was published in one of the English dailies or magazines (not sure now) but it is an amazing testament to the idiosyncrasies of the English language and an even more obvious demonstration of the bewilderment of the foreigners who have had the fortune to engage in this strangest of languages. Perhaps this was the secret weapon that the British used to conquer the world…
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