Whether you are a marketing manager in a multinational, a services manager in a national company or an entrepreneur running a small startup, customer loyalty is like gold dust…
Tag: marketing
This article is based on the work of an advertising executive called Maxwell Sackheim, a creative thinker who challenged every ad, every copy and message to ensure he would get the best results possible. Let’s say you are creating an ad or writing a message about a golf product to people who play golf. You cannot assume that just because the topic is of interest to them, they will read and act on your message. You have to provoke, to challenge, to compel the readers…
One of the mood states that Dale Carnegie thought was particularly important in a presentation was enthusiasm. In one class he held in Philadelphia, a young insurance salesman named Frank Bettger was mumbling his way through an impromptu talk. Carnegie interrupted him and said “Mr. Bettger, are you interested in what you are saying?”. Mr. Bettger replied “Yes, of course I am.” Carnegie then responded by saying “Well then, why don’t you talk with a little enthusiasm? How do you expect your audience to be interested if you don’t put some life into what you are saying?”
It is 2014 and times have changed, technology has changed and people have changed. In marketing, some things have changed for sure – and some ideas are as old as the hills but still relevant. For organizations planning their marketing for 2014 and beyond, here are some old and new words of wisdom extracted from quotations and articles and tweets by heavy-hitting marketing gurus…
As organizations big and small ponder over their marketing strategy for 2014 and beyond, everyone can do with some inspiration on what strategies to follow, what mindset to adopt and how to do things differently when it comes to engaging prospects and customers. Thinking really hard about your target market and what proposition would add non-linear gains for your clients is what creates marketing differentiation…
An extract from a web based article by Anita Campbell
Sooner or later, you will hear the word “brand”. So what exactly is branding and isn’t this something only large companies do? We know how multinationals like Coke, Pepsi, Nike and others spend large amounts of money to constantly remind us in innovative ways about their products. Does branding really matter for a an entrepreneurial start up or a small business…?
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