International University of Applied Sciences

MBA - International Marketing

An MBA in International Marketing will open the door to a career in a creative, customer-oriented, and data-driven field. You could head international marketing and advertising campaigns and work with partners, colleagues and agencies across the globe.

The IU Master of Business Administration (MBA) in International Marketing expands your knowledge of marketing specifically in the areas of international branding and marketing of products and services. Among other things, you will learn how to implement quality customer relationship marketing (CRM) and increase customer value through an understanding of long-term customer loyalty. In your future career, your team, your business partners, and especially your customers will be the central focus of your work which you will manage with energy and expertise.

Bachelor of Arts in International Management

Your Degree Summed Up


  STUDY MODEL

MBA
All 3 semesters online or 1 semester online and 2 semesters on-campus 


  ACCREDITATION

90 ECTS (European Credit Transfer System). Accredited in line with German and European standards


  DURATION OF STUDY

3 semesters – 18 months


  ADMISSION

Bachelor degree – minimum 3 years
At least overall C grade 
1 year experience after Bachelor degree
2 years experience before MBA completion 
English Skills (IELTS, TOEFL, Cambridge, etc.)


  STUDY FEES

Euros 3,996 total for full degree
 


  ASSESSMENTS

Online Assignments and Exams
 

Course Overview

Modules ECTS
Leadership 5
Innovation and Entrepreneurship 5
International Marketing 5
Performance Measurement 5
Corporate Finance 5
Managerial Economics 5

 

Modules ECTS
Strategic Management 5
Business Ethics and Corporate Governance 5
Operations and Information Management 5
Global Brand Management 5
Sales & Pricing 5
International Consumer Behaviour 5
Modules ECTS
Applied Marketing Research  5
Capstone Project Thesis & Defense 25

 

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