Digital Marketing Institute

Social Media Marketing

Fast-track your social media marketing skills, get job-ready competencies and a globally recognized certification. This cutting-edge, interactive short course is delivered 100% online, in bite-sized learning units.

Social media Marketing Certification
USD 245

Social Media Marketing Course Overview

More than mere ‘lessons’, this course is an interactive selection of unique learning formats, delivered though toolkits, videos, podcasts, webinars and essential reading. This is a thorough exploration of what social media means today. Exam completion leads to Associate Level Certification.

↗ 5 Interactive Modules.
↗ Associate Level Certification.
↗ 14 Hours self-paced learning content.
↗ FREE DMI Membership included.
↗ Practical Toolkits and Templates.

Key skills and competencies you will gain: Social Listening – Social Intelligence – Social Media Marketing – Social Community Building – Brand Storytelling – Building Personas – Enhancing Creativity – Content Marketing – Strategic Thinking


5 Modules • Approx 14 hours Learning content

Just who are your customers? Learn how to research their needs and preferred platforms. Find out what resonates best and listen out for their pain points.

Knowledge Gain: Gaining Insight with Social Research – Key Concepts of Social Selling – Understanding Your Buyer – Building Customer Personas – Social Listening and Social Intelligence

Toolkits included:

  • Strategy research template
  • How to manage your online reputation
  • Buyer persona template
  • Building Customer Personas

Case Study/Webinar

  • Glossier (Skincare & Beauty)

Risqué Brand Tone on Social Media -Where to Draw the Line?

For many businesses, content is the brand experience. Listen to how your customers give feedback. Develop deeper pre- and post-sale relationships. Explore the growing trends of social influencers and the importance of Customer Experience (CX)

Knowledge Gain: Facebook and Instagram for Marketers – LinkedIn for Marketers – Twitter and Pinterest for Marketers – Introduction to Social Video – Growing and Engaging an Audience Using Social Media

Case Study/Webinar

  • Facebook: Shaping the Digital Future

Expert Insights:

  • How Can You Sell On Instagram?
  • 7 Easy Steps to LinkedIn Success
  • 9 Ideas For Social Media Video
  • The Evolution of Digital Video Marketing
  • An In-Depth Look at Marketing on TikTok

Celebrate your brand, share and listen. Develop feedback loops to help you find what works best. Test, adjust and repurpose across different social platforms.

Knowledge Gain: Purpose of Content Marketing Content Creation & Repurposing Creating and Curating Content for Social Selling Developing Your Brand Story Essential Skills: Project Management

Toolkits included:

  • Digital Media Tracker & Planner
  • Digital Marketing Campaign Brief
  • Project Management Gantt Chart template

Case Study/Webinar

  • 4 Lessons from Lewis Capaldi
  • Webinar: Brand Storytelling


Eye catching graphics. Winning headlines. Messaging that resonates. Enhance your creativity by finding and testing what works best for your audience.

Knowledge Gain: Graphic Design Best Principles – Walkthrough: Canva

Toolkits included:

  • Toolkit: Social Media Style Guide and Template
  • Content Production Budget Tracker
  • Social Media Calendar Template
  • Email Content & Copywriting Checklist
  • 10 Steps to Creating a Social Media Strategy

Case Study/Webinar

  • Lego
  • Brand Strategy & Planning with venturethree
  • Wimbledon

Expert Insights:

  • The Power of Design led content Marketing
  • Fundamentals of Design: Graphic Design
  • Graphic Design: Brand Style Guide

Content has many forms, from pure engagement to full funnel ecommerce. Deliver the right message, on the right channel, at the right time. Gain critical strategic insight over the power of your content.

Knowledge Gain: Measuring Content Performance – Content Scheduling and Promotion – Adding Insight for Buyers – Sharing Content to Build Engagement – Essential Skills: Becoming a Strategic Thinker

Toolkits included:

  • Content and Channel Matrix Template
  • Social Media Calendar Template
  • Seek > Sense > Share Toolkit
  • How to use Anders Pink for Content Curation

Case Study/Webinar

  • CMO Webinar: Planning for the Future of Marketing

Expert Insights:

  • Reading: Social Media Demographics Guide for Digital Marketers


It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in Social Media Marketing.

The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.

No. We will walk you through the fundamentals. You don’t need any specific marketing background to undertake and succeed with this course.

You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-14 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.

If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.

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