Digital Marketing Institute

Online e-Commerce Course

Fast-track your eCommerce skills with this online course. Rapidly develop your skills and gain a globally recognised DMI certification. Learn UX design principles, Conversion Rate Optimisation, Customer Experience (CX) and how to deliver the right message to the right customer. All this and more.

e-Commerce Certification
USD 245

eCommerce Course Overview

With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core principles and best practices in eCommerce.

↗ 5 Interactive Modules.
↗ Associate Level Certification.
↗ 16 Hours self-paced learning content.
↗ FREE DMI Membership included.
↗ Practical Toolkits and Templates.

Key skills and competencies you will gain: Principles of UX – eCommerce – Inbound and Outbound Channels – Agile Thinking – Customer Experience – Conversion Optimization


5 Modules • Approx 16 hours Learning content

Understand how the design of your website can effect on how your customer choose to buy from you.

Knowledge Gain: Key Features of E-Commerce Websites – Importance of User Experience – The Principles of UX Design

Toolkits included:

  • UX Writing for eCommerce Sites: A Practical Guide

Case Study/Webinar

  • Amazon and eBay: Learning from the Online Retail Giants
  • A Juicy Future for Lemonade Insurance

Before your customers buy, they first have to find you. In this module you’ll learn how to attract your customers using search, email campaigns, affiliate marketing, and other digital tools.

Knowledge Gain: Inbound Channels: Search Engine Marketing – Optimizing a Paid Search Campaign – Inbound Channels: Email, Affiliate, and Automation

Toolkits included:

  • SEO Keyword Research Toolkit
  • PPC for eCommerce Tracker
  • Google Ads Creator Template

Expert Insights:

  • The Anatomy of an Effective Marketing Email
  • Tips to Improve SEO for E-Commerce
  • Affiliate Marketing Explained
  • Combine your SEO and Affiliate Marketing Strategy
  • Influencer Marketing: The Ultimate Guide

Customers can reach your website through a range of channels. Some deliver high conversion rates, others bring customers looking to browse. In this module, we show you how to choose the best marketing channel for your business goals.

Knowledge Gain: Inbound Channels: Social and Content – Outbound Channels: Display and Video Advertising – The Best Social Media Metrics to Focus on

Toolkits included:

  • Content and Channel Matrix Template
  • Buyer Persona Template
  • Digital Marketing Budgets – The Full Toolkit
  • Seasonal Planning Checklist and Calendar

Expert Insights:

  • Social Media Strategy That Drives Brand Awareness & ROI
  • The Best Social Media Channels
  • Content Optimization for Every Social Media Platform


Discover the fast-moving world of social commerce and why it’s important to your digital strategy. Turn people into customers with a range of website sales tactics, including purchase funnels, omnichannel selling, and m-commerce.

Knowledge Gain: Understanding Social Commerce – eCommerce Conversion – Using CRM Features – The Purchase Funnel

Toolkits included:

  • Facebook Data Feed Manager
  • Targets and KPIs Toolkit
  • Funnel Conversion Reporting Toolkit

Case Study/Webinar

  • Stripe: Driving the New Era of E-Commerce

Expert Insights:

  • How To Set Up An Ecommerce Business
  • Reduce Your Shopping Cart Abandonment Rates
  • A Guide to eCommerce Conversion Optimization
  • The Best Drop Shipping Business Ideas


This module teaches you how to understand and improve customer satisfaction. Adapt your business and website to center the customer experience, and choose CRO tactics that improve website conversions.

Knowledge Gain: Creating E-Commerce Conversion Opportunities – The Basics of CX – Agile Thinking – Changing the Customer Experience – Using an Omnichannel Approach

Toolkits included:

  • Buyer Persona Template
  • Channel Performance Tracker

Case Study/Webinar

  • Zillow: Unlocking A New Chapter in Real Estate

Expert Insights:

  • Digital Accessibility
  • Customer-centric Marketing Strategies



It’s trouble free. The assessment is undertaken online, with a 40 question multiple choice exam. You can take this in the comfort of your own home.

Successful completion leads to an Associate level certification.

Small business owners, marketing professionals, product managers, entrepreneurs or anybody looking to skill up quickly in eCommerce.

The bite-sized structure of the course is specifically designed to fit around your lifestyle and other commitments.

No. We will walk you through the fundamentals of eCommerce. You don’t need any specific marketing background to undertake and succeed with this course.

You’ll have 12 weeks to complete and depending on the DMI Track course, approximately 7-13 hours of content. You then take a 40 question multiple choice exam online. This leads to an Associate level certification.

If you wish to keep studying with DMI, we have a full range of additional short courses, Professional Certificates, Professional Diplomas and Post Graduate courses. Click here for more info.

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