Social Media Marketing

Program Details

This intensive 2-day course on Social Media Marketing is ideal for individuals and businesses who are in pursuit of establishing their presence in online social media marketing networks. The program is helpful for any type of business. Professionals who can benefit from this program include freelance digital marketing aspirants, small business owners, and corporate employees who use social media in the workplace.

The training program aims to be diverse to cover all aspects of mainstream social media networks including Facebook, Instagram, LinkedIn, Twitter and YouTube.

The participants will be provided practical learning on how to devise and implement strategies to connect with and reach more customers on popular social media networks.

Duration:

2 days

For Whom:

Designed for those who wants to connect with the audience through social channels to build the brand and to increase the sales.

Contents

  • Introduction to social media marketing
  • Detailed orientation of popular social media platforms
  • Creating professional pages and business profiles on social networks
  • How to market yourself or your business using social media platforms
  • Creating and posting engaging content according to the network
  • Fundamentals of social media advertising
  • Create interesting and engaging content
  • Creating and managing advertisements
  • Tools to create effective social media ads
  • Targeting customers and generating leads
  • Customer interaction, acquisition and retention
  • Integrating social media platforms
  • Measuring performance and success of the social media strategy

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