International University of Applied Sciences

Master of Arts - Digital Marketing

Our Master’s degree programme in Digital Marketing covers all you need to know about winning over your target audience in today’s digital landscape.

Both in the 120 ECTS and in the 60 ECTS programme, you’ll explore result-driven marketing mainstays, such as performance marketing, digital analytics, digital marketing strategy, how to manage digital projects and more.

Develop your digital marketing skills and creative thinking. Pick up agile work methods and other tools to help you develop a holistic approach.

Round up your studies with elective modules and specialise in specific areas that match your passion, whether it be digital strategy, web analytics or marketing management.

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Your Degree Summed Up

STUDY MODEL

Master of Arts (M.A.)

60 ECTS – 2 semesters online

120 ECTS – 4 semesters online

ACCREDITATION

120 ECTS option and 60 ECTS option (European Credit Transfer System). Accredited in line with German and European standards

DURATION OF STUDY

4 semesters – 24 months – 120 ECTS option

2 semesters – 12 months – 60 ECTS option

ADMISSION

120 ECTS – Bachelor degree – minimum 3 years

60 ECTS – Bachelor degree – 4 years

Previous study in Math, Statistics, Programming, Computer Science or proof of work knowledge

At least overall C grade

English Skills (IELTS, TOEFL, Cambridge, etc.)

STUDY FEES

120 ECTS – Euros 4,964 for full degree

60 ECTS – Euros 3,288 for full degree

ASSESSMENTS

Online Assignments and Exams

Course Overview - Option 1 - 120 ECTS 4 Semesters

1. SEMESTER

Module	ECTS
International Marketing	5
Online and Social Media Marketing	5
Customer Relationship Marketing	5
Applied Marketing Research	5
Design, Lean and Game: Social and creative methods	5
Marketing Project	5

2. SEMESTER

Module	ECTS
International IT Law	5
User Interface and Experience	5
Performance Marketing: Search and Social	5
Performance Marketing: Affiliate and Mail	5
Advance Research Methods	5
Project: Agile Online Marketing	5

3. SEMESTER

Module	ECTS
Digital Analytics and Strategies	5
Seminar: Marketing Responsibility	5
Elective A	10
Elective B	10

4. SEMESTER

Module	ECTS
Master Thesis	30

ELECTIVES OVERVIEW

Elective A

In your 3rd semester, you’ll need to choose an elective module, which you can choose from one of the following modules:

Module	ECTS
SEA and Social Media Marketing	10
Data Driven Marketing and Controlling	10
Mobile Marketing	10
E-Commerce	10
Salesforce Consultant Specialization	10

Elective B

In your 3rd semester, you’ll need to choose an elective module, which you can choose from one of the following modules:

Module	ECTS
SEA and Social Media Marketing	10
Data Driven Marketing and Controlling	10
Mobile Marketing	10
E-Commerce	10
Innovation and Entrepreneurship	10
Product Development and Design Thinking	10
Sales, Pricing and Brand Management	10
Artificial Intelligence	10
Communication and Public Relations	10
Salesforce Developer Specialization	10
Process Management with Scrum	10
Project Management with Prince2	10
Big Data Applications	10
Data Science and Analytics	10
Business Analyst	10
Community Management and Online Communication	10
Social Media Creation	10
Neuromarketing	10
Social Media Campaigns and Storytelling	10
Growth Hacking and Conversion Rate Optimization	10
Consumer Behaviour and Digital Business Models	10
AI and Mastering AI Prompting	10

MODULE GUIDE

Module guide (120 ECTS)

ONLINE COURSE SCHEDULES

Course schedule (120 ECTS)

Course Overview - Option 2 - 60 ECTS 2 Semesters

1. SEMESTER

Module	ECTS
Online and Social Media Marketing	5
Performance Marketing: Search and Social	5
Performance Marketing: Affiliate and Mail	5
Digital Analytics and Strategies	5
Applied Research	5
Project: Agile Online Marketing	5

2. SEMESTER

Module	ECTS
Seminar: Marketing Responsibility	5
Elective A	10
Master Thesis	15

ELECTIVES OVERVIEW

Elective A

In your 2nd semester, you’ll need to choose an elective module, which you can choose from one of the following modules:

Module	ECTS
SEA and Social Media Marketing	10
Data Driven Marketing and Controlling	10
Mobile Marketing	10
E-Commerce	10
Innovation and Entrepreneurship	10
Product Development and Design Thinking	10
Sales, Pricing and Brand Management	10
Artificial Intelligence	10
Communication and Public Relations	10
Salesforce Consultant Specialization	10
Salesforce Developer Specialization	10
Process Management with Scrum	10
Project Management with Prince2	10
Big Data Applications	10
Data Science and Analytics	10
Business Analyst	10
Communitymanagement and Online-communication	10
Social Media Creation	10
Neuromarketing	10
Social Media Campaigns and Storytelling	10
Growth Hacking and Conversion Rate Optimization	10
Consumer Behaviour and Digital Business Models	10
AI and Mastering AI Prompting	10