sales communications

 

If you don’t know how to communicate clearly and persuasively, it will be difficult for you as an entrepreneur to sell your products or services. You can now reach customers in many ways – via social media, via email, via your website. But the technology has now become a barrier as well. In fact, there are many barriers to effective communication with your clients…

 

Understanding what the key barriers are and then taking action to minimize the impact of these will help you in your selling. Here are the key barriers:

 

The sales message is too long

 

This could be the salesperson rambling on and on, an email message hat boasts about your company’s great products or a presentation that goes on and on.

 

Poor listening skills

 

This is probably the most common barrier.  The salesperson is the one doing most of the talking and when the customer does get to speak, the salesperson is not really tuned in.

 

No customization

 

You have canned messages, newsletters, presentations that are not really relevant to the customer, their issues or their sector/industry. Is it any wonder they do not respond the way you want them to?

 

Limited real interaction

 

There is absolutely no substitute for face-face interaction. By relying on email or telephone calls or social media messages, you miss out on the impact that a personal conversation has. For important sales situations, always try first to meet the customer in person.