The core objective of this 3-day training course is to orientate and acquaint the audience with the best and contemporary real estate practices in the domain of pre-sales, sales and post sales. Every item detailed in itself is a complete subject, however the course is designed to provide a basic understanding of the brand, media and marketing management followed by sales planning, execution and then customer relationship management. In a very competitive and challenging environment this course provides an insight into how real estate is still the best industry/career to excel.
Duration:
3 days
For Whom:
Real Estate Organizations, Real Estate Managers and Executives.
REAL ESTATE- A CATALYST OF CHANGE
A powerful catalyst for change by transforming local economies, reshaping city landscapes, and driving sustainable social progress.
BRAND, MARKETING & SALES
- Knowing your project and creating the right product mix.
- Target market analysis and customer profiling.
- Competitors profiling.
- Branding the products for the right segment.
- Marketing strategy and planning.
- GO TO MARKET- Execution Plan.
- SALES Planning and Performance matrix.
- Lead Generation and Performance Management – Technology Solutions.
- Marketing campaign (monitoring and analysis).
- Identification of GAPS and re-targeting the market.
POST SALES: CUSTOMER RELATIONSHIP MARKETING (CUSTOMER CARE)
- Customer Care life cycle: Modern practices.
- Customer Care regime orientation.
- Understanding customer needs and their addressal.
- Customer onboarding, adoption (value realization), retention, expansion, and advocacy.
