The digital landscape is evolving at an unprecedented pace, transforming consumer behavior and reshaping the way businesses interact with their audiences. As more consumers spend time online, brands must adapt to remain visible and competitive. The demand for a digital marketing workforce who can craft effective strategies has never been higher.
The Certificate of Digital Marketing Professional is especially designed to equip the marketing teams with the digital strategy, latest tools & techniques, and insights needed to excel in the dynamic field of digital and social media marketing.
Over the course of 4 full days, this immersive program will provide the participants with a comprehensive understanding of effectively using digital marketing channels and social media platforms to strategize, execute and measure effective digital marketing campaigns. The participants will gain practical experience through a capstone project, where they will each develop a strategic digital marketing plan for their organization.
Key Takeaways
- Develop a digital marketing strategy
- Deep understanding of competitive digital marketing landscape
- SEO Fundamental to improve website visibility and ranking
- Develop and manage effective Ad campaigns
- Developing effective profiles for the target market
- Understanding Analytics to optimize your campaigns
- Display and Video advertising on Social Media Platforms
