International University of Applied Sciences

Master of Science - Applied Artificial Intelligence in Marketing and E-Commerce

Through a combination of marketing fundamentals and technical expertise, the Masters of Applied Artificial in Marketing and E-Commerce provides expertise in the field of Artificial Intelligence applied to marketing to enable you to play a major role in business performance.

Learn how to use AI to the fullest, from different techniques to tools to supercharge marketing strategies, analyse consumer engagement, and make savvy decisions. This cutting-edge course empowers you to predict market demand and position your organisation as a trendsetter.

Your Degree Summed Up


  STUDY MODEL

Master of Science (M.Sc.)
60 ECTS – 2 semesters online


  ACCREDITATION

60 ECTS option (European Credit Transfer System). Accredited in line with German and European standards


  DURATION OF STUDY

2 semesters – 12 months


  ADMISSION

60 ECTS – Bachelor degree – 4 years, one year experience
Previous study in Math, Programming, Computer Science or proof of work knowledge
At least overall C grade
English Skills (IELTS, TOEFL, Cambridge, etc.)


  STUDY FEES

Euros 3,288 for full degree


  ASSESSMENTS

Online Assignments and Exams

Course Overview - 60 ECTS 2 Semesters

Module ECTS credits
Machine Learning 5
Deep Learning 5
Reinforcement Learning 5
Inference and Causality 5
Seminar: Current Topics in AI 5
Introduction to AI in E-Commerce and Marketing 5
Module ECTS credits
Demand Forecast and Inventory Control 5
AI in Marketing and Analytics 5
Personalization and Recommender Systems 5
Master Thesis 15

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