International University of Applied Sciences

Master of Science - Applied Artificial Intelligence in Marketing and E-Commerce

Through a combination of marketing fundamentals and technical expertise, the Masters of Applied Artificial in Marketing and E-Commerce provides expertise in the field of Artificial Intelligence applied to marketing to enable you to play a major role in business performance.

Learn how to use AI to the fullest, from different techniques to tools to supercharge marketing strategies, analyse consumer engagement, and make savvy decisions. This cutting-edge course empowers you to predict market demand and position your organisation as a trendsetter.

Fee Euros 3,288 Duration 12 months

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Degree awarded by IU International University of Applied Sciences (IU) which is Germany’s largest & fastest growing private university. It has 130,000+ students and more than 200 Bachelors, Masters and MBA degree programmes. MDi is a registered official partner of IU Germany.

Course Overview - 60 ECTS 2 Semesters

1. SEMESTER

Module	ECTS credits
Machine Learning	5
Deep Learning	5
Reinforcement Learning	5
Inference and Causality	5
Seminar: Current Topics in AI	5
Introduction to AI in E-Commerce and Marketing	5