Tag Archives: marketing

Product and Market Fit

Making a new product or service is not that hard – but how do you ensure your customers want what you have to offer? How do you ensure product and market fit? This video interview of Ash Maurya, author of the book Running Lean, explains…

 

Interview with Ash Maurya Author of Running Lean from Philipp Knoll on Vimeo.

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Mobile App for Marketing

An on-the-train, in between coffee breaks, mobile app for marketing- by Google for entrepreneurs. Please click here to go to the Primer website to download the iPhone or Android app

 

 

 

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New Rules of Selling

Sales is being radically redefined like never before. With buyers now in possession of unlimited information, online content is quickly becoming the dominant driver for commerce

 

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The Marketing Mix

Provides a basic but fairly detailed explanation of the 4 Ps of the marketing mix and variations such as the & Ps

 

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Get Your Ideas to Spread

Marketing guru and author Seth Godin spells out why, when it comes to getting our attention, you cannot get your ideas to spread if these are routine or boring. Even bad or bizarre ideas are more successful than boring ones

 

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Guide to Startup Marketing

A useful presentation on the kinds of things a startup needs to think about in terms of its market and its marketing activities

 

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The Beginner’s Guide to Social Media

This is an absolutely outstanding guide to social media for those who are just starting out in business and who need a quick but comprehensive exposure to social media tools and best practice.  Just click on the image below to go to the web resource

 

 

Social Media

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Growth Hacking – The New Marketing

Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, viral marketing principles and social metrics to sell products and gain exposure. This is an absolute must-read for all startups that want to leverage the web for marketing.

 

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Structure of A Sales Presentation

In any startup, the importance of selling can never be overstated. Some small business owners believe that their product or service is so good, it will sell itself. Nothing is further from the truth. Selling is key – and knowing how the structure of a sales presentation – face to face or in some other format – is an important part of an entrepreneur’s skill set.


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Marketing Quiz

marketing

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