As organizations big and small ponder over their marketing strategy for 2014 and beyond, everyone can do with some inspiration on what strategies to follow, what mindset to adopt and how to do things differently when it comes to engaging prospects and customers. Thinking really hard about your target market and what proposition would add non-linear gains for your clients is what creates marketing differentiation…
Tag: marketing (Page 2 of 2)
If you are a new startup business looking to grow without spending an arm and a leg on marketing promotion, you need to leverage social media. But how do you create a social media strategy for your business…?
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An extract from a web based article by Anita Campbell
Sooner or later, you will hear the word “brand”. So what exactly is branding and isn’t this something only large companies do? We know how multinationals like Coke, Pepsi, Nike and others spend large amounts of money to constantly remind us in innovative ways about their products. Does branding really matter for a an entrepreneurial start up or a small business…?
It is a given that before you start to market your startup and its products/services, you need to have a clear marketing strategy. You will need to spend some time to define the customer segment you are targeting, know the first – early adopter – clients you will go after, identify the problem you solve for them and describe how your solution is better than your competitors. The process that startups with a modest (or no) marketing budget generally need to follow is:
Positioning – Where did this word come from? In the “The Battle for your Mind”, a book by Al Ries and Jack Trout, the word positioning was used to indicate how companies reach their consumers in the noise of a crowded marketplace…
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