Minimum Viable Product – MVP

The minimum viable product (MVP), as defined by Eric Ries in his book the Lean Startup, is a learning vehicle. It allows you to test an idea by exposing an early version of your product to the target users and customers, to collect the relevant data, and to learn form it. For instance, to test the viability of using ads as the major revenue source, you could release an early product increment with fake ads, and measure if and how often people click on them.


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Minimum Viable Product

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