The minimum viable product (MVP), as defined by Eric Ries in his book the Lean Startup, is a learning vehicle. It allows you to test an idea by exposing an early version of your product to the target users and customers, to collect the relevant data, and to learn form it. For instance, to test the viability of using ads as the major revenue source, you could release an early product increment with fake ads, and measure if and how often people click on them.
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The Lean Canvas is an adaptation from Osterwalds Business Model Canvas . There’s a clear delineation down the middle, on PRODUCT versus MARKET and here’s a brief description of each block and the order in which entrepreneurs need to think in order to put together a viable, practical business plan, on one page.
