Digital MBA

Disruptive Change Management (15 credits)

In an era where nothing is permanent, organisations need to think on their feet to survive the next wave of disruption. Managers are required to understand and apply best practices from change management theories to inform their leadership skills and effective decision-making.

Digital Marketing Tools and Strategies (15 credits)

The module aims to provide students with an in-depth knowledge of traditional and digital marketing practices and the ways to strategically enter a target market, while subsequently creating and maintaining a competitive advantage that can guarantee success for the business.

Applied Research Methods for Digital Business (15 credits)

Considering that no prior knowledge of statistics is assumed, students will acquire the research tools needed for a relevant piece of creative research that is able to make a practical contribution to the issues digital businesses face and will be able to make an informed decision about which methodology suits a particular problem.

Digital Transformation and New Business Models (15 credits)

In past decades, organisations from around the world have had to deal with a massive increase in the use of technology and its applications in every aspect of the business.

The module focuses on practical tools, practices, processes and techniques used to deploy successful digital transformation projects.

Students will be introduced to internal and external factors that can make or break these types of projects, including the role of customers in the mix.

Technology Management (15 credits)

The organisations of today need to consider the fundamental role of technology in every aspect of the business, and not just simply in the acquisition of IT tools. Thus, managers are required to look at the strategic advantage of deploying technology strategies at a variety of different levels, from employees and how their work can benefit from it to business models, information and so forth.

Digital Organisations and Culture (15 credits)

Digital organisations are not only those operating in the tech sector. Nowadays, most businesses include a digital component that cannot – and should not be ignored.

The module looks at the different roles of people in a digital business, presenting theories linked to HR, organisational behaviour, coaching and customer-centric activities.

Global Innovation Project (60 credits)

The module supports and guides students towards the production of an independent piece of original business research taking the form of a business research project. Students will have the opportunity to apply their prior knowledge to real-life research questions that arise from their placement experience. and will learn to undertake and critically assess business research, its impact and its contextual nature.

Data-driven Organisations (15 credits)

Data analytics is revolutionising the management of almost every organisation in the world, making them more efficient, transparent and ethical. Managers are required to understand the potential value of data to create a competitive advantage, as well as enhancing organisational chances at change.

The course aims to provide all the practical skills necessary to gain an understanding of data analytics, including Big Data and its applications. Students will learn how data can be captured in different formats and the variety of sources available.

Business Plan and Finance (15 credits)

One of the key components of the success of a company is related to the financials, and the ability of managers and entrepreneurs to interpret data to help growth.

During the module, students will learn when and why to write a business plan, and how its elements fit together.

Innovation and Design Process (15 credits)

Contemporary management theories recognise the fundamental role of innovation and design as ways of thinking and analysing the business in order to gain or maintain a competitive advantage. Furthermore, most of the prominent organisations in the Fortune 500 list are innovation-driven companies. Because innovation has proven to be a difficult, uncertain and risky matter, managers and entrepreneurs will benefit from learning how to strategically and operationally manage innovation in technology, market and processes.

Project Management Methodologies (15 credits)

In modern business, project management is a skill that is very much in demand in every department, sector and country of operations. Managers are therefore required to appreciate the principles and methodologies offered by project management and apply them to improve the efficiency of the organisation, as well as its ability to be agile and adaptable through disruptions.

Tech Tools for Digital Learning (15 credits)

The recent global pandemic has shone a light on the importance of accounting for new ways of teaching and learning. Employees in all sectors, positions and roles need to acquire new skills and knowledge, to continue to be relevant and bring growth within an organisation.

Contemporary best practices in the global context will provide students with effective solutions that can be looked at for understanding the limits and possibilities of digital learning.

Tech Entrepreneurship (15 credits)

Students entering the business world need to develop certain skills and competencies to enhance and increase their practical experience, especially in relation to the tech start-up world. Whether interested in starting a business, or working in a start-up environment, students will require certain knowledge and skills that are linked to an entrepreneurial mindset. During this course, students will be given the opportunity to work on their own start-up idea and bring it to life.