The Digital Marketing program at Steinbeis University empowers you to elevate your brand using data-driven strategies and omnichannel concepts. You’ll learn to boost sales and brand awareness by mastering content marketing and audience engagement through online platforms. The curriculum covers smart marketing strategies, automation, and inbound marketing approaches. This program equips you to effectively manage digital channels, increasing efficiency and personalizing campaigns for better audience interaction and feedback, ensuring your company becomes a sought-after hub in the digital realm.
Degree awarded by Germany’s Steinbeis University’s Schools of Next Practices (S-Next). S-Next offers a unique approach to higher education, merging traditional academic learning with practical business experience MDi is a registered official partner of S-Next Germany.
STUDY MODEL
Online – assignments based
DEGREE
Master of Science 120 ECTS
ELIGIBILITY
3 years Bachelor
English Proficiency – IELTS 6.0 Duolingo 100
- Implement cutting-edge, data-driven marketing strategies.
- Hone precision in targeting for optimal market reach.
- Master the art of seamless omnichannel marketing.
- Develop powerful inbound marketing techniques.
- Boost campaign results with automation and personalization.
- Philosophy of Science and Research Methods
- Advanced Statistics
- Strategic Management
- Organizational Design
- Marketing
- Economics, Politics, and Society
- Project Management
- Leadership and Communication
- Qualitative Research (R&S Project)
- Innovation Project
Specialization Modules
- Artificial Intelligence
- Market Research and Consumer Behavior
- Digital Economics – Implications for Business & Society
- Legal Framework of Marketing
- Digital Marketing
- Digital Marketing — Advanced
- Digital Infrastructure & Principles of Software Development
- Entrepreneurship
- Candidates interested in leveraging online media for brand promotion and project advancement.
- Enthusiasts eager to delve into software and digital channel management.
- Individuals who value customer feedback and are adept at utilizing social media for company-user interactions.
- Professionals looking to enhance their skills in implementing efficient and impactful digital marketing strategies.
- Online Marketing Manager
- Project Manager
- Product Manager
- Developer, Software, or Technology Specialist
- Journalist or Content Maker
- Entrepreneur in Digital Business
