The S-Next MBA in Digital Marketing immerses you in the digital landscape, enhancing skills for a market with a 60% job surge. It delves into market research, customer behavior, and data analytics, crucial for 88% of marketing professionals. The curriculum includes practical projects, digital brand management, storytelling, and legal marketing frameworks. It also explores digital economics, linking technology with business and society. This program prepares you to navigate and lead in the evolving world of digital marketing.
Degree awarded by Germany’s Steinbeis University’s Schools of Next Practices (S-Next). S-Next offers a unique approach to higher education, merging traditional academic learning with practical business experience MDi is a registered official partner of S-Next Germany.
STUDY MODEL
Online – assignments based
DEGREE
Master of Business Administration 90 ECTS
ELIGIBILITY
3 years Bachelor – 2 years experience or
2 years Bachelor – 7 years experience + entry test
English Proficiency – IELTS 6.0 Duolingo 100
- Identify market needs, plan projects, and develop collaborative, innovative solutions.
- Create solutions, analyze feedback, and continuously improve innovations.
- Prepare and fine-tune presentations for innovation designs.
- Understand digital marketing basics, including brand management and storytelling.
- Gain a deep knowledge of digital marketing theories, content strategies, and advanced messaging techniques.
- Strategy
- Markets and Marketing
- Innovation and Entrepreneurship
- Organizational Design & IT-Systems
- Operations Management
- Sustainable Leadership and Management
- Financial Management
- HR-Management
Specialization Modules
- Innovation Project
- Digital Marketing
- Market Research and Consumer Behavior
- Legal Frameworks of Marketing
- Digital Marketing- advanced
- Digital Economics – Implications for Bus. & Soc.
- Aspires to excel in digital marketing.
- Skilled in market research, innovation, and consumer behavior analysis.
- Seeks to master digital marketing theories, content strategies, and branding techniques.
- Aims for career advancement in the evolving digital economy, using data analytics and strategic planning
- Content Marketing Specialist
- E-commerce Manager
- Social Media Manager
- Innovation Manager
- Brand Strategist
- Digital Marketing Specialist – SEO/SEM
