Bachelor of Business with Tourism Management Specialization

Tourism is a diverse and dynamic industry and, with an increasing emphasis on sustainable tourism, it is the perfect time to be a part of this exciting area with USQ’s Bachelor of Business and Commerce (Tourism Management). The Bachelor of Business with Tourism Management specialization effectively combines theoretical study of tourism management, cultural tourism, event management, ecotourism and tourism planning with practical applications and experience.

The degree issued is awarded by the University of Southern Queensland (USQ) Australia and is exactly the same as the on-campus version in Australia. This option provides students an authentic, international degree without leaving Pakistan and at a fraction of the cost of studying abroad.


Students are required to complete a total of 24 modules over 3 years in order to graduate with a USQ Australia Bachelor of Business degree with Tourism Management specialization. The program structure is as follows:

Year 1 x 8 courses

ACC1101 Accounting for Decision-Making
CIS1000 Information Systems Concepts
ECO1000 Economics 
FIN1101 Introduction to Corporate Finance
LAW1500 Introduction to Business and Company Law 
MGT1000 Organisational Behaviour
MKT1001 Introduction to Marketing 
STA2300 Data Analysis

Year 2 x 8 courses

TOU1003 Tourism Management
TOU1004 Destination and Experience Marketing
MKT2001 Marketing Communications
MKT2013 Digital Marketing and Branding
TOU2008 Ecotourism
TOU2009 Cultural Tourism
TOU3008 Tourism Planning and Development
TOU3010 Event Management

Year 3 x 8 courses

MKT3007 Marketing Strategy
MKT2015 Creating Marketing Value
MKT3008 Marketing Project
MKT3001 Marketing Research
MGT3001 Global Management
MGT3002 Managing Change
MGT3004 Creativity, Innovation and Entrepreneurship
MGT3010 Business Strategy in a Global Environment

On completion of the 24 courses, students are awarded a Bachelor of Business degree with Tourism Management major.

Career Outcomes

As a graduate of this major, you will be well-equipped to assist the tourism sector to establish and grow a sustainable future. Career opportunities may include ecotourism project manager, tourism researcher, tourism marketing manager, cultural tourism manager, events coordinator, ecotourism guide, cultural tourism liaison officer, tourism research officer, regional tourism coordinator, owner/manager, hospitality manager, restaurant and functions supervisor and public relations officer.

Fee Structure