Tourism is a diverse and dynamic industry and, with an increasing emphasis on sustainable tourism, it is the perfect time to be a part of this exciting area with USQ’s Bachelor of Business and Commerce (Tourism Management). The Bachelor of Business with Tourism Management specialization effectively combines theoretical study of tourism management, cultural tourism, event management, ecotourism and tourism planning with practical applications and experience.
The degree issued is awarded by the University of Southern Queensland (USQ) Australia and is exactly the same as the on-campus version in Australia. This option provides students an authentic, international degree without leaving Pakistan and at a fraction of the cost of studying abroad.
Students are required to complete a total of 24 modules over 3 years in order to graduate with a USQ Australia Bachelor of Business degree with Tourism Management specialization. The program structure is as follows:
Year 1 x 8 courses
ACC1101 Accounting for Decision-Making
CIS1000 Information Systems Concepts
FIN1101 Introduction to Corporate Finance
LAW1500 Introduction to Business and Company Law
MGT1000 Organisational Behaviour
MKT1001 Introduction to Marketing
STA2300 Data Analysis
Year 2 x 8 courses
TOU1003 Tourism Management
TOU1004 Destination and Experience Marketing
MKT2001 Marketing Communications
MKT2013 Digital Marketing and Branding
TOU2009 Cultural Tourism
TOU3008 Tourism Planning and Development
TOU3010 Event Management
Year 3 x 8 courses
MKT3007 Marketing Strategy
MKT2015 Creating Marketing Value
MKT3008 Marketing Project
MKT3001 Marketing Research
MGT3001 Global Management
MGT3002 Managing Change
MGT3004 Creativity, Innovation and Entrepreneurship
MGT3010 Business Strategy in a Global Environment
On completion of the 24 courses, students are awarded a Bachelor of Business degree with Tourism Management major.
As a graduate of this major, you will be well-equipped to assist the tourism sector to establish and grow a sustainable future. Career opportunities may include ecotourism project manager, tourism researcher, tourism marketing manager, cultural tourism manager, events coordinator, ecotourism guide, cultural tourism liaison officer, tourism research officer, regional tourism coordinator, owner/manager, hospitality manager, restaurant and functions supervisor and public relations officer.