International University of Applied Sciences

MBA - International Marketing

An MBA in International Marketing will open the door to a career in a creative, customer-oriented, and data-driven field. You could head international marketing and advertising campaigns and work with partners, colleagues and agencies across the globe.

The IU Master of Business Administration (MBA) in International Marketing expands your knowledge of marketing specifically in the areas of international branding and marketing of products and services. Among other things, you will learn how to implement quality customer relationship marketing (CRM) and increase customer value through an understanding of long-term customer loyalty. In your future career, your team, your business partners, and especially your customers will be the central focus of your work which you will manage with energy and expertise.

Tuition Fee Euros 835/month – Duration 18 months

Bachelor of Arts in International Management

Degree awarded by IU International University of Applied Sciences (IU) which is  Germany’s largest & fastest growing private university. It has 130,000+ students and more than 200 Bachelors, Masters and MBA degree programmes. MDi is a registered official partner of IU Germany.

Course Overview

Modules ECTS
Leadership 5
Innovation and Entrepreneurship 5
International Marketing 5
Performance Measurement 5
Corporate Finance 5
Managerial Economics 5
Modules ECTS
Strategic Management 5
Business Ethics and Corporate Governance 5
Operations and Information Management 5
Global Brand Management 5
Sales & Pricing 5
International Consumer Behaviour 5
Modules ECTS
Applied Marketing Research 5
Capstone Project Thesis & Defense 25

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