{"id":1725,"date":"2019-03-24T21:49:05","date_gmt":"2019-03-24T16:49:05","guid":{"rendered":"http:\/\/mdi.com.pk\/management\/?p=1725"},"modified":"2019-03-24T21:49:14","modified_gmt":"2019-03-24T16:49:14","slug":"how-to-craft-a-mission-statement","status":"publish","type":"post","link":"https:\/\/mdi.com.pk\/management\/2019\/03\/how-to-craft-a-mission-statement\/","title":{"rendered":"How To Craft A Mission Statement"},"content":{"rendered":"\n
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An organization’s mission statement outlines the core purpose or reason for its’s existence. Peter Drucker, often called the father of modern management, said a mission is the primary tool to guide in creating strategies<\/a> or making short-term decisions. The mission statement conveys information about an organization’s products, services, customers, markets and values to all of its stakeholders. Here is a technique for crafting an effective mission statement for your organization…<\/p>\n\n\n\n\n\n\n\n

For a mission to be effective, it should ideally include the following 7 elements:[<\/sup><\/p>\n\n\n\n

  1. Customers<\/strong>. Who are your customers? <\/li>
  2. Products or services<\/strong>. What are the main products\/services that you offer? <\/li>
  3. Markets<\/strong>. In which geographies or industries\/sectors\/verticals do you operate?<\/li>
  4. Uniqueness<\/strong>. What is the organizations uniqueness or competitive advantage e.g. unique technology, process, specific competencies?<\/li>
  5. Values<\/strong>. What are the values and philosophies that you advocate?<\/li>
  6. Citizenship<\/strong>. What do you offer to your community in terms of social responsibility, concern for environment, etc ?<\/li>
  7. Employees<\/strong>. How does the organization treat its employees?<\/li><\/ol>\n\n\n\n

    Now let’s take a sample mission statement to test it. This is from the international courier company UPS:<\/p>\n\n\n\n

    1. Grow our global business by serving the logistics needs of customers, offering excellence and value in all that we do.<\/em><\/li>
    2. Maintain a financially strong company-with broad employee ownership-that provides a long-term competitive return to our shareowners.<\/em><\/li>
    3. Inspire our people and business partners to do their best, offering opportunities for personal development and success.<\/em><\/li>
    4. Lead by example as a responsible, caring, and sustainable company making a difference in the communities we serve.<\/em><\/li><\/ol>\n\n\n\n

      As you can see, this is quite an effective mission statement as it includes most of the 7 elements. The challenge of course is to make it much more brief so it is easier to remember for all stakeholders.<\/p>\n","protected":false},"excerpt":{"rendered":"

      The mission statement conveys information about an organization’s products, services, customers, markets and values to all of its stakeholders. Here is a technique for crafting an effective mission statement<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,11],"tags":[],"class_list":["post-1725","post","type-post","status-publish","format-standard","hentry","category-organizational-development","category-strategy-and-planning","post-preview"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t