











{"id":1511,"date":"2017-04-12T11:23:37","date_gmt":"2017-04-12T06:23:37","guid":{"rendered":"http:\/\/mdi.com.pk\/management\/?p=1511"},"modified":"2017-04-12T11:23:37","modified_gmt":"2017-04-12T06:23:37","slug":"creativity-and-innovation-using-scamper","status":"publish","type":"post","link":"https:\/\/mdi.com.pk\/management\/2017\/04\/creativity-and-innovation-using-scamper\/","title":{"rendered":"Creativity and Innovation using SCAMPER"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-1512\" src=\"http:\/\/mdi.com.pk\/management\/wp-content\/uploads\/2017\/04\/creativity-and-innovation-150x150.jpg\" alt=\"creativity and innovation\" width=\"184\" height=\"184\" srcset=\"https:\/\/mdi.com.pk\/management\/wp-content\/uploads\/2017\/04\/creativity-and-innovation-150x150.jpg 150w, https:\/\/mdi.com.pk\/management\/wp-content\/uploads\/2017\/04\/creativity-and-innovation.jpg 225w\" sizes=\"auto, (max-width: 184px) 100vw, 184px\" \/>There are many creativity and innovation tools out there for deployment in the workplace but there is one tool &#8211; or rather a brainstorming technique &#8211; called SCAMPER that can help you to generate \u00a0a lot of ideas for development of new products\/services and especially for innovating existing products\/services&#8230;<\/p>\n<p><!--more--><\/p>\n<p>SCAMPER is an acronym that stands for:<\/p>\n<p>1- Substitute.<br \/>\n2- Combine.<br \/>\n3- Adapt.<br \/>\n4- Modify.<br \/>\n5- Put to another use.<br \/>\n6- Eliminate.<br \/>\n7- Reverse.<\/p>\n<p>You can start using SCAMPER immediately by asking questions about your products or services in each of the above 7 areas.<\/p>\n<p>Here are some example questions to ask in the SCAMPER process:<\/p>\n<p><strong>1- Substitute<\/strong><\/p>\n<p>What other material could be used to make the product? <em>For example, carbon fiber\u00a0instead of steel.<\/em><br \/>\nWould it be possible to substitute the use of this product in another place? <em>For example, change the industry where it is used.<\/em><\/p>\n<p><strong>2- Combine<\/strong><\/p>\n<p>How would you combine this product with another to create a new offering? <em>For example classes and e-learning to offer a blended learning experience.<\/em><br \/>\nWhat if you could combine 2 objectives with just one product?\u00a0<em>For example the suitcase with wheels for convenience of travelers.<\/em><\/p>\n<p><strong>3- Adapt<\/strong><\/p>\n<p>How could you adapt or readjust this product to serve another purpose or use? <em>For example, a lite version at lower cost<\/em>.<br \/>\nWhat adjustments may be needed in a process to provide more flexibility? <em>For example a monthly payment option for those who prefer buying this way.<\/em><\/p>\n<p><strong>4- Modify<\/strong><\/p>\n<p>How could you change the shape, look, or feel of your product? <em>For example a brighter color mobile phone for younger audiences.<\/em><br \/>\nWhat could you emphasize or highlight to create more value? <em>For example a new kind of packaging to make the offering look more attractive.\u00a0<\/em><\/p>\n<p><strong>5- Put to Another Use<\/strong><\/p>\n<p>Can you use this product somewhere else, perhaps in another industry? <em>For example changing geographic location or industry.<\/em><br \/>\nHow would this product behave differently in another setting? <em>For example\u00a0an environmental friendly version for the US market.\u00a0<\/em><\/p>\n<p><strong>6- Eliminate<\/strong><\/p>\n<p>What features, parts, or rules could you eliminate? <em>For example\u00a0a computer screen without a separate CPU with the processing built into the screen<\/em>.<br \/>\nHow could you make it smaller, faster, lighter, or more fun? <em>For example a smaller 4-wheel drive that is more fun to drive e.g. Toyota RAV<\/em><br \/>\nWhat would happen if you took away part of this product? What would you have in its place?<\/p>\n<p><strong>7- Reverse<\/strong><\/p>\n<p>What would happen if you reversed an assumption? <em>For examples all restaurants have menus can reverse to a unique restaurant with no menu &#8211; you can order your own dish<\/em><br \/>\nWhat roles could you reverse or swap? <em>Instead of the seller setting the price, how about the buyer setting the price? This is the reverse auction\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A creativity and innovation tool called SCAMPER can help you to generate  a lot of ideas for for innovating your products and services&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[37,52],"class_list":["post-1511","post","type-post","status-publish","format-standard","hentry","category-creativity-and-innovation","tag-creativity","tag-innovation","post-preview"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.8 - aioseo.com -->\n\t<meta name=\"description\" content=\"A creativity and innovation tool called SCAMPER can help you to generate a lot of ideas for for innovating your products and services...\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Asad Zaidi\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/mdi.com.pk\/management\/2017\/04\/creativity-and-innovation-using-scamper\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.8\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Management Insights - 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