{"id":1214,"date":"2015-09-20T20:32:23","date_gmt":"2015-09-20T15:32:23","guid":{"rendered":"http:\/\/mdi.com.pk\/management\/?p=1214"},"modified":"2016-02-22T21:02:05","modified_gmt":"2016-02-22T16:02:05","slug":"scarf-model-for-collaboration-and-influence","status":"publish","type":"post","link":"https:\/\/mdi.com.pk\/management\/2015\/09\/scarf-model-for-collaboration-and-influence\/","title":{"rendered":"SCARF Model for Collaboration and Influence"},"content":{"rendered":"

The SCARF Model was originally proposed by David Rock of the Neuro-Leadership Institute and has been acclaimed as one of the best and original ideas in management over the last 15 years.\u00a0<\/em><\/p>\n

\"SCARFIn a world of increasing inter-connectedness and rapid\u00a0change, there is a growing need to improve the way\u00a0people work together. The study of the brain is starting to provide\u00a0some key insights that can be applied in the\u00a0real world – for example in the work place. Social neuroscience explores\u00a0the biological foundations of the way humans relate to each\u00a0other and to themselves \u00a0in terms of emotional regulation, attitudes, stereotyping,\u00a0empathy, status, fairness, collaboration, persuasion, morality, compassion, deception and trust…<\/p>\n

<\/p>\n

Two key themes are emerging from social\u00a0neuroscience. Firstly, that much of what our motivation and what drives social behavior is governed by\u00a0 an overarching need to minimize threat<\/em> and maximize reward.\u00a0<\/em>\u00a0Secondly, the brain networks that maximize\u00a0reward and minimize threat are the same brain networks used for\u00a0primary survival needs.<\/p>\n

In\u00a0other words, social needs are treated in much the same way\u00a0in the brain as the need for food and water.<\/strong><\/p>\n

The SCARF model summarizes these two themes in a framework that captures the common factors that can activate\u00a0a reward or threat response in social situations. This model can\u00a0be applied (and tested) in any situation where people collaborate<\/p>\n

The SCARF model involves five domains of human\u00a0social experience:\u00a0Status, Certainty, Autonomy, Relatedness\u00a0and Fairness.<\/p>\n

So how does the SCARF model relate to say how managers in organizations think about what drives their colleagues? A lot of managers might think that higher pay would be a just reward for hard-working staff\u00a0but this might not be the best incentive for everyone.\u201d<\/p>\n

This is how the five domains within the SCARF model look – there will be overlaps and it is possible an employee may be influenced by more than one domain:<\/p>\n

Status-oriented<\/strong> employees can be motivated by a possible designation change or having associations in some way with key initiatives and projects in the company. These employees give great value to their status in the scheme of the organization.<\/p>\n

Certainty-oriented<\/strong> employees are motivated tremendously by the stability of their jobs and by affirmations that they are valuable hence “permanent” members of the team. They need continuous reassurance about the importance of their jobs.<\/p>\n

Autonomy-oriented<\/strong> employees may need the ability to work from home, or simply slip on their head phones to tune everyone else out. Entrepreneurs, creative professionals, company “rebels” all fit into this category. They do not like over-supervision and operate best when given latitude.<\/p>\n

Relatedness-oriented<\/strong> employees are motivated by the inter-connectedness with other employees. They are motivated by the chance to operate in groups, to engage with colleagues in social activity outside work, volunteering for sports activities, etc.<\/p>\n

Fairness-oriented<\/strong> employees are always on the look-out for discrepancies in fairness or even-handedness in the organization. They resent being treated unjustly and need reassurance that all staff will be treated in a consistent manner.<\/p>\n

For a detailed look at the SCARF model, please visit\u00a0http:\/\/www.davidrock.net\/files\/NLJ_SCARFUS.pdf<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

SCARF Model for Collaboration and Influence – The latest insights from neuroscience on what drives people – Management Development Blog<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,4,21],"tags":[45,50,43,48],"class_list":["post-1214","post","type-post","status-publish","format-standard","hentry","category-hr-management","category-management-and-leadership","category-organizational-development","tag-hr","tag-leadership","tag-lean-management","tag-motivation","post-preview"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/mdi.com.pk\/management\/wp-json\/wp\/v2\/posts\/1214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mdi.com.pk\/management\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mdi.com.pk\/management\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mdi.com.pk\/management\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mdi.com.pk\/management\/wp-json\/wp\/v2\/comments?post=1214"}],"version-history":[{"count":3,"href":"https:\/\/mdi.com.pk\/management\/wp-json\/wp\/v2\/posts\/1214\/revisions"}],"predecessor-version":[{"id":1220,"href":"https:\/\/mdi.com.pk\/management\/wp-json\/wp\/v2\/posts\/1214\/revisions\/1220"}],"wp:attachment":[{"href":"https:\/\/mdi.com.pk\/management\/wp-json\/wp\/v2\/media?parent=1214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mdi.com.pk\/management\/wp-json\/wp\/v2\/categories?post=1214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mdi.com.pk\/management\/wp-json\/wp\/v2\/tags?post=1214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}