Marketing Wisdom for 2014

It is 2014 and times have changed, technology has changed and people have changed. In marketing, some things have changed for sure – and some ideas are as old as the hills but still relevant. For organizations planning their marketing for 2014 and beyond, here are some old and new words of wisdom extracted from quotations and articles and tweets by heavy-hitting marketing gurus…

“The customer isn’t always right. But if you don’t listen to them, your product won’t be either.”

“Users want to share photos and videos”.

“The right marketing question is how do you get your content in front of the right people?”.

“Mobile will play an ever-increasing role in marketing”.

“Creativity (for marketing) needs to come from everywhere, not just the C-level.” 

and this must be probably one of the great insights attributed to Mark Benioff of Salesforce.com:

“You need to get to the future, ahead of your customers, and be ready to greet them when they arrive”.