Marketing – The 13 Most Immutable Laws

These 13 laws are based on an extract from the best selling book “The 22 Immutable Laws of Marketing by Al Ries & Jack Trout”. All 22 laws are useful to know so go read up on them or buy this classic book on marketing. but for now, here are what I believe to be the 13 Most Immutable Laws of marketing …

1. It’s better to be first than it is to be better.
2. If you can’t be first in a category, set up a new category you can be first in.
3. It’s better to be first in the mind than to be first in the marketplace.
4. Marketing is not a battle of products, it’s a battle of perceptions.
5. The most powerful concept in marketing is owning a word in the prospect’s mind.
6. Two companies cannot own the same word in the prospect’s mind.
7. Marketing effects take place over an extended period of time.
8. When you admit a negative, the prospect will give you a positive.
9. Unless you write your competitor’s plans, you can’t predict the future-it’s better to be well positioned.
10. Failure is to expected and accepted.
11. The situation is often the opposite of the way it appears in the press.
12. Success programs are not built on fads, they’re built on trends.
13. Without adequate funding an idea won’t get off the ground.

My favorite are no.3 and no.4 because this is so true!