Tag: startup (Page 3 of 3)
Positioning – Where did this word come from? In the “The Battle for your Mind”, a book by Al Ries and Jack Trout, the word positioning was used to indicate how companies reach their consumers in the noise of a crowded marketplace…
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An extract from a book summary of Disciplined Entrepreneurship: 24 Steps to a Successful Startup by Bill Aulet. Bill Aulet should know a few things about entrepreneurship. He is the managing director of the Martin Trust Center for MIT Entrepreneurship, which supports entrepreneurship education at MIT.
First off, entrepreneurship can be taught. Building a product is key to entrepreneurship, and that process is learnable. Other myths that entrepreneurs should reject include the role of the individual (in fact, multiple cofounders are more successful than solopreneurs) and the role of charisma (communication, recruiting, and sales skills are much more important)…
Most startups begin with the founder(s) thinking about some product or service they feel people will need. When they fail to gain traction many months, sometimes years later, it is almost always because often because they never did any real marketing research or spoke to target customers about whether their offering was relevant. Most probably, they had no idea of who the target customer was anyway. When it dawns on the founder(s) that the market does not really care about their product, it is usually too late and the startup fails.
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