In any startup, the importance of selling can never be overstated. Some small business owners believe that their product or service is so good, it will sell itself. Nothing is further from the truth. Selling is key – and knowing how the structure of a sales presentation – face to face or in some other format – is an important part of an entrepreneur’s skill set.
As organizations big and small ponder over their marketing strategy for 2014 and beyond, everyone can do with some inspiration on what strategies to follow, what mindset to adopt and how to do things differently when it comes to engaging prospects and customers. Thinking really hard about your target market and what proposition would add non-linear gains for your clients is what creates marketing differentiation…
How simple or complex your business plan will be will depend of course on the size of your business and the level of detail required by the target audience. The business plan outline proposed below is a comprehensive one that provides a full template. You can simplify/modify this to suit the requirement…
An extract from a web based article by Anita Campbell
Sooner or later, you will hear the word “brand”. So what exactly is branding and isn’t this something only large companies do? We know how multinationals like Coke, Pepsi, Nike and others spend large amounts of money to constantly remind us in innovative ways about their products. Does branding really matter for a an entrepreneurial start up or a small business…?
This is simply a great presentation about making killer presentations. It provides some insights about how Stve Jobs did his presentations. Great graphics and nice use of colors
In order to develop and refine your value proposition, instead of agonizing over a first iteration for months, use the 3 P’s template that describes the kinds of questions to be addressed vis-vis your customers, your product/service and the market. This won’t remain static of course; the proposition has to be refined over time but at least you can get off to a good start.
When you are writing a proposal to a client or presenting your offerings in front of a prospect, are you addressing the inevitable questions that customers ask -sometimes silent questions – as they read your proposal or listen to your pitch? If you are, you are doing what is called preemption, anticipating their concerns and possible objections and addressing them before these are voiced…
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