An on-the-train, in between coffee breaks, mobile app for marketing- by Google for entrepreneurs. Please click here to go to the Primer website to download the iPhone or Android app
Tag: marketing (Page 1 of 2)
Sales is being radically redefined like never before. With buyers now in possession of unlimited information, online content is quickly becoming the dominant driver for commerce
Provides a basic but fairly detailed explanation of the 4 Ps of the marketing mix and variations such as the & Ps
Marketing guru and author Seth Godin spells out why, when it comes to getting our attention, you cannot get your ideas to spread if these are routine or boring. Even bad or bizarre ideas are more successful than boring ones
A useful presentation on the kinds of things a startup needs to think about in terms of its market and its marketing activities
This is an absolutely outstanding guide to social media for those who are just starting out in business and who need a quick but comprehensive exposure to social media tools and best practice. Just click on the image below to go to the web resource
Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, viral marketing principles and social metrics to sell products and gain exposure. This is an absolute must-read for all startups that want to leverage the web for marketing.
In any startup, the importance of selling can never be overstated. Some small business owners believe that their product or service is so good, it will sell itself. Nothing is further from the truth. Selling is key – and knowing how the structure of a sales presentation – face to face or in some other format – is an important part of an entrepreneur’s skill set.
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It is Monday morning and you need to remind yourself about all the kinds of marketing activities you have to take care of this week. Much of this you have to do yourself so you have 2 choices: think about all the possibilities each time or have a reference checklist. I have always found it useful to keep this reference checklist of various kinds of activities, channels and mechanisms available and handy for use…
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