It is a given that before you start to market your startup and its products/services, you need to have a clear marketing strategy. You will need to spend some time to define the customer segment you are targeting, know the first – early adopter – clients you will go after, identify the problem you solve for them and describe how your solution is better than your competitors. The process that startups with a modest (or no) marketing budget generally need to follow is:
Tag: early adopters
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