{"id":368,"date":"2018-08-16T14:11:40","date_gmt":"2018-08-16T09:11:40","guid":{"rendered":"http:\/\/mdi.com.pk\/communications\/?p=368"},"modified":"2018-08-16T14:17:51","modified_gmt":"2018-08-16T09:17:51","slug":"what-is-the-difference-between-marketing-advertising-and-branding","status":"publish","type":"post","link":"https:\/\/mdi.com.pk\/communications\/what-is-the-difference-between-marketing-advertising-and-branding\/","title":{"rendered":"What Is the Difference Between Marketing, Advertising, and Branding?"},"content":{"rendered":"
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In my work with entrepreneurs and business students, I often hear marketing strategies explained as “having\u00a0social media<\/a>,” “having an\u00a0online brand<\/a>,” or “advertising<\/a>\u00a0a lot.”<\/p>\n<\/div>\n

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These explanations make me cringe because, while they might be\u00a0part of a plan, they grossly oversimplify the deeper and more complex concepts behind a truly\u00a0effective\u00a0marketing strategy<\/a>.<\/p>\n<\/div>\n

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In order to explain and help others understand marketing–namely the differences between marketing,\u00a0advertising, and\u00a0branding<\/a>–I ask them to apply each of these concepts to themselves personally. When you do, this is what it would look like.<\/p>\n<\/div>\n

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Marketing is how you see yourself.<\/h2>\n<\/div>\n
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Marketing<\/a>\u00a0is the image that you are trying to present to others. It starts with how you dress, the colors and patterns you choose, and how you groom. We all have a strategy for this–yes, everyone, including your\u00a0unkempt second cousin who rarely showers and wears the same\u00a0Star Wars<\/em>\u00a0shirt he’s worn since college.<\/p>\n<\/div>\n

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Even not having a\u00a0strategy for your personal appearance is a strategy itself.<\/p>\n<\/div>\n

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You choose your image to portray yourself as a business professional, a punk rocker, a tech nerd, etc., and by doing so, you are expressing to others through your appearance your character, lovable attributes, and in the end, the value you offer to others.<\/p>\n<\/div>\n

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It isn’t fun to admit that appearances are as important as they are, but let’s be honest, first impressions are\u00a0driven by appearance. Impressions can evolve and\u00a0be molded later, but as we all know, they require time and effort to change, so we do our best to get it right up front.<\/p>\n<\/div>\n

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For a business, a marketing strategy considers how you want others to perceive your company. It should convey\u00a0the\u00a0vision and values of the business\u00a0and express these in a way that\u00a0the public will recognize and associate with your company.<\/p>\n<\/div>\n

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How you “dress” your company will determine how effectively your message and image will be\u00a0accepted by consumers.<\/p>\n<\/div>\n

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Advertising is how\u00a0you act in public.<\/h2>\n<\/div>\n
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If marketing is how you see yourself,\u00a0advertising<\/a>\u00a0describes your actions.<\/p>\n<\/div>\n

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How you carry yourself, where you hang out, and what you say are just as important as how you look. All of this should be\u00a0considered\u00a0with your marketing strategy to assure that you have consistency between your image and your actions.<\/p>\n<\/div>\n

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For instance, imagine that you wear a New England Patriots jersey and get a “I Heart Tom Brady” tattoo, but during the Super Bowl, you cheer for the Philadelphia Eagles and celebrate their victory. You will confound–and probably\u00a0infuriate–all of your friends and likely be exiled from future Sunday game days.<\/p>\n<\/div>\n

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Your business advertising strategy is the same. If you execute it in the wrong places, with the wrong message and tone,\u00a0at the wrong times, or\u00a0to the wrong audience, it will ultimately confuse consumers and could turn them away.<\/p>\n<\/div>\n

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Branding is how others see you.<\/h2>\n<\/div>\n
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While marketing is how you want others to see you,\u00a0branding<\/a>\u00a0is how they actually do.<\/p>\n<\/div>\n

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Your\u00a0marketing strategy should assess and consider your\u00a0personal brand<\/a>. If you have a strong brand, you can spend more time building on it. If you have reputation\u00a0problems, however, you need to focus on rebuilding or changing perceptions.<\/p>\n<\/div>\n

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As an example, if your professional network believes you to be a fraud or slacker, then it will require more than just dressing professionally and mastering your\u00a0LinkedIn<\/a>\u00a0profile to change this perception.<\/p>\n<\/div>\n

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Similarly, from a business standpoint, understanding how consumers perceive your business is crucial for how you decide to execute a\u00a0marketing and advertising strategy.<\/p>\n<\/div>\n

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Now, I understand\u00a0I just oversimplified complex marketing concepts–exactly what I critiqued at the beginning. I find, however, that applying these\u00a0concepts to ourselves\u00a0creates an effective and\u00a0simple way to explain\u00a0how each concept can and should be applied to your business.<\/p>\n<\/div>\n

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What other methods or analogies do you use to simplify and explain the differences between marketing concepts? Please share your valuable insights with others below in the comments<\/em><\/p>\n<\/div>\n

“Source<\/p>\n

https:\/\/www.inc.com\/peter-gasca\/a-simple-analogy-to-explain-difference-between-marketing-advertising-branding.html?cid=landermore”<\/p>\n","protected":false},"excerpt":{"rendered":"

In my work with entrepreneurs and business students, I often hear marketing strategies explained as “having\u00a0social media,” “having an\u00a0online brand,” […]<\/p>\n","protected":false},"author":1,"featured_media":370,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/mdi.com.pk\/communications\/wp-json\/wp\/v2\/posts\/368","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mdi.com.pk\/communications\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mdi.com.pk\/communications\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mdi.com.pk\/communications\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mdi.com.pk\/communications\/wp-json\/wp\/v2\/comments?post=368"}],"version-history":[{"count":1,"href":"https:\/\/mdi.com.pk\/communications\/wp-json\/wp\/v2\/posts\/368\/revisions"}],"predecessor-version":[{"id":371,"href":"https:\/\/mdi.com.pk\/communications\/wp-json\/wp\/v2\/posts\/368\/revisions\/371"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mdi.com.pk\/communications\/wp-json\/wp\/v2\/media\/370"}],"wp:attachment":[{"href":"https:\/\/mdi.com.pk\/communications\/wp-json\/wp\/v2\/media?parent=368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mdi.com.pk\/communications\/wp-json\/wp\/v2\/categories?post=368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mdi.com.pk\/communications\/wp-json\/wp\/v2\/tags?post=368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}