Asia Pacific University – BA (Hons) in Business Management

Program Outline

Students will gain basic understanding of the context within which business operate – Management, Law, Accounting, Economics, Entrepreneurship and Marketing. We will also expose them towards business & communication skills, computing & IT skills, quantitative skills, and independent learning.

COMMON MODULES

  • Introduction to Management
  • Digital Thinking and Innovation
  • Business and Communications Skills
  • Fundamentals of Entrepreneurship
  • Accounting Skills
  • Marketing
  • Business Economics
  • People Management
  • Business Law
  • Quantitative Skills

Students will be exposed to more advanced level of curriculum including behavioral science, business ethics & governance, critical thinking in management, and international culture & communications. In-depth understanding in functional management in various areas will be developed as well. They will gain further understanding of core business processes through the industry-leading software supported by SAP. We will further nurture their independent learning to prepare them for the workplace and for further research.

COMMON MODULES

  • Behavioural Science in Organisation
  • Delivering Customer Value
  • Business Ethics and Governance
  • Enterprise Resource Planning with SAP Platform
  • Business Research Methods

SPECIALISED MODULES

  • E-Business Management
  • International Culture and Communications
  • Critical Thinking in Management
  • Operations Management
  • Employee Development

ELECTIVE MODULES (CHOOSE 2)

  • Managing Finance OR Financial Management
  • Commercial Law OR Company Law

Students will undertake an Internship or practical project to prepare them for a smooth transition from the classroom to the working environment.

Students will make use of their previous studies and industrial experience to extend their familiarity in tackling more practical and modern issues of business management. Leadership and strategic management skills will be taught, with aims to groom them as a business leader. A final year project requires them to explore a topic individually – they will demonstrate their academic and practical aspects of their ability in the chosen area of study.

COMMON MODULES

  • Strategic Management
  • Leadership Theory and Practice

SPECIALISED MODULES

  • Asian Economics
  • Investigation in Business Management
  • Business Management Project
  • Managing Change
  • Contemporary Management
  • Managing People and Performance
  • Entrepreneurship

ELECTIVE MODULES (CHOOSE 2)

  • Corporate Finance OR Building Customer Relationship
  • Strategic Marketing Planning OR Innovation Management and New Product Development

  • Pakistan Studies
  • Workplace Professional Communication Skills
  • Islamiyat
  • MS Office Skills