As businesses continue to develop and grow into the digital space, a blend of marketing, information systems and technical knowledge is critical to the success of a business. Our Master of Business Administration (Digital Marketing Analytics) will provide you with the skills necessary to gain a competitive edge in the business world. You will learn how to develop, interpret, analyse and strategically forecast digital information and marketing data.

This program requires a total of 12 courses over 2 years.

Applicants with a recognized Bachelor degree and at least 2 years of work experience will be able to apply for direct entry into the MBA.

Applicants with a recognized and credible MBA or Masters level business degree or postgraduate qualification may be granted some exemptions on approval by USQ’s admission council.

The courses are as follows (click on the links to view the course synopsis):

MGT5000 Managing Organisational Behaviour
ACC5502 Accounting and Financial Management
MKT5000 Marketing Management
ECO5000 Economics for Managers
CIS8000 Global Information Systems Strategy
MGT8033 Leading Organizational Change
MBA8000 Applied Business Research and Ethics
MGT8022 Project Based Management

plus these 4 courses for Digital Marketing Analytics specialization and capstone:

CIS8100 Digital Enterprise
CIS8701 Big Data Visualisation
MGT8002 Strategic Management
MKT8011 Digital Marketing