This MBA is for professionals seeking a detailed exploration of marketing practice including buyer behavior, services marketing and international marketing
The Master of Business Administration aims to produce graduates who demonstrate understanding of the theories and skills of modern management discipline areas and who have the potential to display competence in a wide range of areas relevant to management practice at senior levels.
This includes applying their knowledge of current behavioural, policy and strategic issues so as to improve organisational efficiency, analyzing and evaluating internal and external environmental forces, and developing strategic plans for the management of change.
The courses are as follows (click on the links to view the course synopsis):
MGT5000 Managing Organisational Behaviour
ACC5502 Accounting and Financial Management
MKT5000 Marketing Management
ECO5000 Economics for Managers
CIS8000 Global Information Systems Strategy
MGT8033 Leading Organizational Change
MBA8000 Applied Business Research and Ethics
MGT8022 Project Based Management
plus these 4 courses for Strategic Marketing specialization and capstone: